This couse enables you to understand a field that is buzzing with creativity: where art meets commerce, and where culture generates innovation and social cohesion.
What do your clothes say about your identity? Can an artist still break out without competing on a talent show? Should a city’s history and heritage be ‘repackaged’ to attract visitors? The creative industries are a fast-changing sector where the focus always seems to be on the tension between creativity and commerce. You may wonder how it could be otherwise, in a world where creativity has become a commodity. At Radboud University we address such questions.
In the Master’s specialisation in Creative Industries, we focus on the artistic product. We look at, for example, the wonderful world where high fashion interacts with technological gadgets. Where tourists can discover a town’s cultural highlights with an app for a guide. Where television series are gaining ground on cinema. You will study our (post-)industrial society as a cultural phenomenon.
If you want to contribute to the development of a young, dynamic and steadily expanding creative sector, then this Master’s specialisation is for you.
- We approach the creative industries with a strong focus on culture as we put the creative object, product or process itself at the centre of the study. This emphasis makes our approach unique in the Netherlands. - We look at diverse areas of the creative industry: including fashion, music, film and television, (social) media, tourism and education. - We take a practical approach to this field by not only studying the big players, like global conglomerates but also studying small and medium enterprises. - Our programme is hands-on, with assignments on a weekly basis challenging you to develop the ‘soft skills’ necessary to be successful in the labour market. - We have close contacts with art and cultural organisations in and around Nijmegen. You can use these contacts to get a real taste of the industries you’re going to be working in.
Our approach to this field
The creative industries is a dynamic and complex field that changes rapidly due to globalisation and the continuous development of new and exciting technologies. At Radboud University we look at many areas of the creative industry, such as:
- Fashion: Fashion is a commercial, creative and cultural industry producing material objects like textile and garments, but also more conceptual products like trends, and beauty ideals. The glamour of fashion may lure us, but it is one of the most polluting industries. Currently, the field is characterized by incredible speed, rapid turnover, and high waste. In the future, can the fashion industry retain its glamour while becoming more sustainable?
- Media: The contemporary mediascape is dominated by global conglomerates with companies in various industries, such as film studios, sports and news channels, and game developers, to name a few. As a result, the industry has transformed into a cultural economy where only six ‘media giants', including Disney and Time Warner, control 90% of everything we read, watch and listen to. We will look at how the industry shapes both the form and the content of contemporary media productions.
- Tourism: The rise of mass tourism in the second part of the nineteenth century has been called the most important migratory movement in the history of mankind. We will study how art and culture are used to stimulate the tourist industry, and discuss the role of artists in the phenomenon. We examine renowned artists, as well as behind-the-scenes designers of sites, and tourists themselves.
- Education: Creativity and the so-called ‘21st Century Skills' in education are critical for contemporary post-industrial societies. Individuals are also becoming more driven to expand their cultural intellect; a factor that is sometimes used to promote educational goods and services. For examples, museums are becoming more interactive to help visitors understand the content better.
If you want to make a career in the intersection of art and commerce, then the Master’s specialisation in Creative Industries is the right choice for you.
- Skills This Master’s will help you develop the reflective, inquisitive and critical attitude you need to succeed in this field, while closely looking at research methods and engaging in discussions currently surrounding these topics. You will familiarise yourself with policy papers, business plans, and gain advanced knowledge of the industries based on the creative product. You will also be able to assess future trends, especially where the industry is concerned. In short, you will have the skills you need to contribute to the development of the young and dynamic creative sector.
The jobs you might find yourself doing have graduating from this programme are extremely varied. The terrain of creative industries is as diverse as it is large and it is constantly expanding. We therefore expect that there will be and more and more demand for people with expertise in the creative industries.
To give you an idea of possible jobs, here is a sample of jobs our graduates hold: - Trend watcher for companies - Consultant in art education for an educational organisation - Consultant in ‘quality television’ for a national commercial television station - Cultural policy-maker for the government - Festival organiser - Webmaster at a museum - Programme organiser at a film festival