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Course content

*UK students only

Course Aims

The aims of the course are to enable you to:
-Acquire a critical overview of the commercial, legal and cultural frameworks within which creative and media enterprises operate.
-Acquire a flexible and wide-ranging set of ideas and strategies which can be adapted to different areas of business and different levels of operation in the creative and media industries.
-Develop your own approaches to organisation, strategic planning and marketing.

Course Summary

The MA in Creative and Media Enterprises focuses on the special relationship between creative imagination and strategic management. The course is designed to cut across different industries and contexts and will provide both a broad overview of the creative and media industries and a fresh perspective on managing your own creative business or project.

You will develop a theoretical understanding of the creative and cultural industries and explore the implications that intellectual property, changing business practices and markets hold for creative and media enterprises operating in an emerging creative economy. The course is designed to encourage you to innovate as well as provide you with the practical skills and knowledge necessary to commercialise your ideas or develop your research interests.

The programme treats theoretical analysis as an integral part of practical tasks. You will have an opportunity to reflect on the ideas and ideals which lie behind your work. You will also meet practitioners and experts who will provide you with practical examples and advice for running a successful enterprise. In addition to your two Core Modules you will be able to determine the appropriate balance between practice and theoretical work from the range of option modules offered, according to your particular needs. You may take the course full-time over one year or part-time over two years.

Other admission requirements

If English is not your first language you must demonstrate that you have oral and written fluency in English. Preference will be given to candidates who have achieved a minimum of Band B at the point of application.

Visit the MA in Creative and Media Enterprises page on the University of Warwick website for more details!

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