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Course Content

Course content

Whether you’re a recent arts graduate, a budding entrepreneur or a seasoned media professional, this course will help you to tackle the real challenges of running a small creative business. Focusing on the special relationship between creativity, strategic management and cultural entrepreneurship, this was the first programme in the UK to examine the business of creativity.

You’ll study core modules in Creativity and Organisation, and Managing Intellectual Property. You can also choose from optional modules on topics such as cultural entrepreneurship, brands and meaning, audiences and marketing. We encourage you to discover a creative approach to management and a managed approach to creativity, which can then be applied to a range of scenarios and industries.

This course will equip you with the strategic and conceptual thinking skills required to work across
the range of creative and media sectors. Recent graduates have gone on to work in a variety of roles in areas such as TV, advertising, research, marketing, rights management and self-seeded start-up companies.

Course Aims

The aims of the course are to enable you to:
-Acquire a critical overview of the commercial, legal and cultural frameworks within which creative and media enterprises operate.
-Acquire a flexible and wide-ranging set of ideas and strategies which can be adapted to different areas of business and different levels of operation in the creative and media industries.
-Develop your own approaches to organisation, strategic planning and marketing.

Course Summary

The MA in Creative and Media Enterprises focuses on the special relationship between creative imagination and strategic management. The course is designed to cut across different industries and contexts and will provide both a broad overview of the creative and media industries and a fresh perspective on managing your own creative business or project.

You will develop a theoretical understanding of the creative and cultural industries and explore the implications that intellectual property, changing business practices and markets hold for creative and media enterprises operating in an emerging creative economy. The course is designed to encourage you to innovate as well as provide you with the practical skills and knowledge necessary to commercialise your ideas or develop your research interests.

The programme treats theoretical analysis as an integral part of practical tasks. You will have an opportunity to reflect on the ideas and ideals which lie behind your work. You will also meet practitioners and experts who will provide you with practical examples and advice for running a successful enterprise.

Visit the MA in Creative and Media Enterprises page on the University of Warwick website for more details!

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