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Course content

Programme Overview

MA Advertising and Public Relations emphasizes practical skills in both advertising and PR from the outset, with students developing and presenting their own bodies of professional work. Richmond is a partner University of the Public Relations and Communications Association (PRCA). MA Advertising and Publication Relations is for those who are interested in pursuing a career in advertising and PR and suitable for those with a business, marketing and arts background.

The practical aspect of the course culminate in an optional accredited internship and mandatory professional research project, including live PR work and associated advertising materials and, at its end, a critical reflection which will require students to relate their work to wider thinking about these industries. At the same time the programme provides an in-depth academic examination of the advertising and PR industries, their histories, how they function in the contemporary world and the role they play in international society and economic life – especially in relation to the media, business and the full range of marketing disciplines.


Students examine the issues these industries face and explore different views of both advertising and PR. Students also benefit from a range of optional courses in the second semester of the programme, which enable them to develop knowledge and skills in specific areas of interest.

Industry Networking & Internships

The programme benefits from exceptionally strong links with the advertising and PR industries in London, with teaching by practitioners, a wide range of distinguished guest speakers, and events involving both industries. These links not only ensure that students are aware of the latest developments in London’s advertising and PR industries, but facilitate internships and help students with their career development.

Core Modules

Fall Semester (3 core courses)
Advertising Practice
Public Relations Practice
Advertising and Public Relations in Context

Spring Semester (1 Core & 2 Electives)
Advertising and Public Relations in the Global Marketing Communications Mix

Summer Semester

Professional Research Project

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ please send your completed form to us by email to or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK

Visit the MA in Advertising & Public Relations page on the Richmond University website for more details!





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