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Course content

Myerscough’s MA in Golf Management, awarded by the University of Central Lancashire, is designed to enable students to make a significant contribution to the dynamic and complex global golf industry.

The course provides a management-focused golf programme which develops awareness and ability in corporate management, equipping students with the skills and confidence necessary to manage others in the golf industry. More specifically, the course will develop students’ knowledge of international golf business through modules including: The Global Golf Industry, Strategic Management in Golf, Golf Consultancy Project, Golf Business and Innovation, and Contemporary Developments in Golf. Offering blended delivery via online sessions complimented with campus delivery at various junctures, the course is intellectually and academically stimulating whilst still being focused on the vocational needs of the golf industry.

The staff teaching on the MA are friendly and supportive, who combined have extensive experience working both academically and vocationally within the golf industry. The course produces well qualified postgraduates with the necessary skills to move up the job hierarchy in variety of international golf related careers. The course is suitable both for existing industry professionals and those with an appropriate undergraduate qualification who aspire to a career in golf management.

Year 1
Strategic Management in Golf
This module focuses on the key concepts of strategic planning, marketing and management within golf. Modern perspectives of environmental analysis, human resource management, elements of strategic decision making and leadership will be analysed and discussed in relation to how they apply with golfing organisations.

The Global Golf Industry
This module aims to critically analyse the global context of golf by examining a number of issues, including: the spread of golf in the Middle and Far East; the globalisation of the world golf tours; and the lives of professional golfers. In doing so, this module will enable students to critically examine the social, economic and environmental consequences of golf’s global rise and also includes a specific focus on the growing internationalisation of golf business practices.

Golf Consultancy Project
This module aims to provide students with the skills to undertake a process of environmental scanning and consultancy in a golf industry workplace. In doing so, students will carefully monitor an organisation’s internal and external environments, detect early signs of opportunities and threats, and build a plan to influence current and future developments. This module will give students a critical awareness of the wider issues affecting golf business in relation to a specific industry sector. Students will be encouraged to record and reflect on their own personal development during the module and thus promote the transferable skills required to succeed in the ever changing golf industry.

Year 2
Contemporary Developments in Golf
This module will provide students with the analytical skills to enable them to explore a number of contemporary issues that are relevant in the modern golf industry. Analysis will focus on issues such as: participation in golf in regards to race, gender, class and disability; drugs in golf; golf and the Olympics; golf and the mass media; the relationship between golf and health; the relationship between golf and social inclusion; and player management in golf.

Research Methodology and Design
This module provides students with the essential personal, organisational, management, theoretical and statistical skills needed to work at Postgraduate Level. It will explore research philosophies, research process and design and the process of questionnaire development and design. The module will develop skills in advanced data organisation, presentation, dissemination and problem solving.

Brand Awareness and Marketing Strategies
This module will develop contemporary marketing knowledge, skills and experiences in a range of golfing contexts and environments. This module will develop the students’ ability to identify, problem solve and deploy a range of golf marketing theories and practices in this rapidly developing area. Students will engage with a diverse range of marketing theory as related to the contemporary golf context. This will be complemented by developing a pragmatic understanding of the practical application of golf marketing strategies and tactics in the 21st century.

Year 3
Masters Dissertation
The dissertation is a triple module and allows students to design and conduct a substantial piece of independent, supervised research related to the field of study. The dissertation is an independent piece of academic work which allows the student to identify and work in an area of interest to them and manage the research process to agreed deadlines.

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