News, entertainment and communication media are being transformed through the global development of the internet, social networks and mobile media. This programme will give you a critical understanding of the technological, social, cultural and political implications of these changes, and the skills to engage with and shape them. Supported by the teaching, research and professional expertise of internationally renowned academics and sector-leading professionals, you will apply academic debates and industry perspectives to your investigation of media organisations, consumers and audiences, and digital innovation.
You will explore the strategies and management techniques employed by commercial, non-government (NGO) and community-based (CBO) organisations, how creative ideas are developed, and how audiences and users respond to them, or generate their own media material. Critical essays, practice-based projects, and scholarly reports will prepare you with the strategic and analytical skills to pursue careers in cultural and creative organisations or to pursue doctoral research.
Core Modules: Professional and Academic Skills, Critical Media Practice, Global Media: Ideas and Debates, Global Media: Industries and Technologies.
Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.