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Course content

Summary

Fashion Marketing and Branding will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/ economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.

Modules

Core Modules: Professional and Academic Skills, Fashion Marketing and Branding: Key Issues and Trends, Fashion Marketing and Branding.

Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

Visit our website for further information.


Visit the MA Fashion Marketing and Branding page on the University of Southampton website for more details!

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Recipient: University of Southampton

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