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Course content


Design Management integrates design, innovation, technology, management and customers, and supports organisations to improve competitive advantage across economic, social, cultural and environmental factors. It is the art and science of empowering design to enhance collaboration and synergy between ‘design’ and ‘business’ to improve design effectiveness.

This programme is aimed at individuals eager to develop a career in design management and is relevant to a wide range of service and manufacturing industries. You will be encouraged to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financiers, lawyers and clients in the pursuit of the best design thinking. Our curriculum is based on the issues of product design, process design, services design and brand design.


Core modules: Professional and Academic Skills, Strategic Design Management and Marketing, Design Management.

Optional modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

Visit our website for further information...

Visit the MA Design Management page on the University of Southampton website for more details!






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