This is a multi-disciplinary programme aimed at ambitious designers, and non-designers working in the design industry who want to develop their personal skills, and gain business and marketing insight.
The curriculum has a professional focus and embraces business management, marketing, design strategy, entrepreneurship, innovation, sustainability, design leadership and design practice including project management, intellectual property law and finance.
Strong emphasis is placed on the development of evidence based decision making, high level leadership and communication skills.
Students can focus within their chosen area of specialisation and work-based learning students relate their study directly to the workplace, gaining credit for their work-based learning.
This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.
PgCert: Research Methods; Professional Development; Business Perspectives; Design and Innovation Strategy.
Assessments are designed to be directly relevant to the design industry. The course provides continuous formative assessment via group and individual tutorial feedback. Summative assessment is based up on a combination of individual seminars, team presentations, industry standard reports, individual essays, team reports and briefings plus the final major project / dissertation.