News, entertainment, and communication media are being transformed through the global development of the Internet, social networks, and mobile media. This pathway will give you a critical understanding of the technological, cultural and political implications of these changes, and the skills to engage with and shape them.
Supported by the teaching, research and professional expertise of internationally renowned academics and sector-leading professionals, you will apply academic debates and industry perspectives to your investigation of media organisations, consumers and audiences, and digital innovation.
You will explore the strategies and management techniques employed by commercial, charity, and activist organisations, how creative ideas are developed, and how audiences and users respond to them, or generate their own media material. Critical essays, practice-based projects, and scholarly reports will prepare you with the strategic and analytical skills to pursue careers in cultural and creative organisations and businesses or to pursue doctoral research.
Modules: Design 1 and 2; research skills
Optional module: from a range designed to complement specialist pathways and enhance employability