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Course content

This course is aimed at media graduates with an ambition to create and market their own product or services. This course is ideal for you if you wish to start your own media enterprise.

The course comprises five modules: two media business modules, two creative practice modules and a final project that is expected to achieve a professional standard and be ready for commissioning or financial backing. The course provides a comprehensive theoretical and practical understanding of contemporary creative media that will support and motivate students to realise their professional ambitions.

Why choose this course?

MA Creative Media Start Up is very much focused on providing ambitious and enterprise-oriented students with the knowledge and skills to operate as independent production professionals for a range of clients, across a wide range of media outputs and with the agility to adapt to a rapidly evolving media landscape.

The course is designed to produce graduates with advanced skills aligned to a high degree of knowledge of contemporary media markets and business practices that will help them realise their ambition of launching a product, service or their own independent business.

The vast majority of employers across media production have moved away from permanent employment contracts towards a culture of short-term, project-specific contracts that favours freelancers, self-employed contractors and independent producers.

The course modules are designed to progress you from theory through to implementation and provide a substantial bridge between ambition and the actual conditions encountered in the market and in contemporary practices, such as IP development, commissioning and delivery.

The final project expresses this new knowledge by creating a product, service or business plan that is ready to take to market. Our graduates are expected to leave with a project portfolio that is ready for commissioning or financing.

On completing the course you will have acquired a comprehensive and critical understanding of media production work within competitive markets, plus the ability to critically analyse and evaluate your own strengths and weaknesses as independent practitioners.


  • Professional Business
  • Creative 1: Working Ideas
  • Professional Business 2: Implementing Plans
  • Creative 2: USP, Commissioning and Delivery, plus preliminary project work
  • Final Project.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.

Visit the MA Creative Media Start Up page on the University of West London website for more details!




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