The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. The role of creative director within fashion and beauty is multi-faceted and varied. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.
- Students study a curriculum with a unique focus on the increasingly in-demand role of art director. - Students learn how to strategically guide imagery, style and brand to align with overarching creative and corporate directions. - This course is specifically geared towards those who wish to pursue art direction within the fashion and beauty industry. - After graduation, students will be able to apply their knowledge to a range of areas within fashion and beauty including magazine publication, event production, e-commerce and advertising. - The professional practice unit gives students the chance to delve deep into their chosen industry, researching potential next steps and exploring career opportunities. - Students benefit from the course’s strong focus on employability and are expected to carry out one month of work experience during their studies. - Course staff hold a wealth of experience within fashion, beauty and the wider creative industries, opening up opportunities for industry engagement and guest speakers.
The industry -
Creative directors specialise in reading, interpreting and making use of complex visual language; using their unique vision of fashion and beauty to sell products and support brands across a range of different visual mediums. Southampton Solent’s MA Creative Direction for Fashion and Beauty programme offers students a unique opportunity to build the image-making, creative thinking and project management skills required to thrive in this prominent role.
The course examines a wide range of processes and practices found in high-level creative leadership, helping students to develop an expert understanding of fashion and beauty imagery within the contexts of culture, ethics and sustainability.
The programme -
Solent’s fashion and beauty programmes have strong links with industry, giving students the chance to work with experienced academics and industry professionals. Students can leverage these industry links when they are looking for work placements as part of the essential work-based learning unit.
Students also benefit from a programme of guest lectures throughout the course, with representatives from fashion, beauty, media, retail and other creative industries coming to campus and sharing their experiences. Recent events have included a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.
The course culminates in a final major project, where students can either write a thesis or produce a major practical outcome. Students will have access to a wide range of industry-standard facilities in support of this project. Available facilities include photography studios; film studios; make-up studios; cameras; location lighting kits; ‘infinity cove’ studios and Mac suites with the latest industry software.
Teaching, learning and assessment -
The course will be taught through a combination of seminars, technical workshops, small group sessions and 1:1 tutorials.
Work Experience -
The professional practice unit has been specifically designed to equip master’s students with an in-depth knowledge of their chosen industry and to give them the insights required to plan their long-term career. Students will be supported as they produce reflective professional development plans.
Work-based learning is essential to student development development. Students will be required to secure a work placement, freelance assignment or relevant work related experience in order to strengthen their knowledge and refine practical skills.
Assessment is through projects, reports and a dissertation.
Our facilities -
Available facilities include photography studios; film studios; make-up studios; camera loans; location lighting kits; an ‘infinity cove’ facility; and Mac suites with the latest industry software.
Web-based learning -
The course will be supported by a dedicated set of online resources. The course’s virtual learning environment will contain the unit descriptor, reading list, week by-week teaching and learning schemes, tutors’ contact details and availability, assessment briefs, grading criteria and details of assessment submission.
Students will also be expected to engage with social and web based media as a part of their professional development. This may include Facebook, Instagram, YouTube, Tumblr, Snapchat, Twitter and blogging platforms.
Students will also benefit from access to online journals and subscription based websites including Berg Fashion Library, WGSN, WWD and Mintel.
What do we offer?
From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.
The role of creative director has become prevalent in the fashion and beauty industries in recent years. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event. As such, graduates may find themselves working with fashion and beauty brands, magazines, retail businesses, media production companies or communications agencies.
Links with industry -
Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops. Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.
Transferable skills -
The programme area and its staff have strong links with the industry, recently hosting a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.
The tuition fees for the 2016/2017 academic year are:
UK and EU full-time fees: £6,695 per year
International full-time fees: £11,260 per year
UK and EU part-time fees: £3,350 per year
International part-time fees: £5,630 per year
Other costs -
Compulsory costs: Hard drive, hosting, domain name
Optional costs: Creative software packages.
Trips offered to undergraduate students include New York and Paris - costs vary according to current prices. It is anticipated that these trips will also be offered to postgraduate students.
Graduation costs -
Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost. For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx
Solent’s MA Creative Direction for Fashion and Beauty programme encourages students to develop high level research and critical thinking skills. For those who wish to pursue PhD study after graduation, this represents the perfect opportunity to identify potential research areas.