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MA Cosmetics Branding and Promotion

Course Description


This course offers students the opportunity to explore the major theories and debates which dominate the study and practice of the beauty and cosmetics industries. Students will be involved in blogging, social media, website development, entrepreneurship and brand development on this postgraduate degree.

The course encourages students to actively participate in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

Students will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

This course will equip students with the latest knowledge, skills and resources to help them investigate areas of personal and work-based interest.

Students will develop their studies around personal career ambitions and enjoy visits to leading cosmetics and fashion events.

Graduates of the course will be able to apply their knowledge and practical skills to cosmetics branding and promotion, as well as sophisticated marketing and advertising concepts.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification. Each award is normally achieved within a 15 week study period (30 weeks for part-time students).


Stage 1 PgCert: Portfolio: Concepts and Treatments; Lecture and Seminar programme.

Stage 2 PgDip: Research Strategy; Portfolio: Short Projects.

Stage 3 Master's: Portfolio: Major project or dissertation.


The course includes a mixture of practical projects and written work. Students will develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner. At each stage, students will also write reflective reports that encourages development of a critical and contextual framework within which to understand individual practice and future career choices. Students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

Visit the MA Cosmetics Branding and Promotion page on the Birmingham City University website for more details!

Entry Requirements

Applicants are required to have minimum BA/BSc (Hons) 2.2 classification or equivalent. Academic qualification requirement may be waived in cases of qualifying relevant work experience (minimum 2 years) plus level 6 comparable award e.g. HND, UG Diploma or non-Honours degree and 2 years' relevant work experience.EU/International applicants are required to have IELTS 6 or TOEFL equivalent.

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Recipient: Birmingham City University

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