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Course content

The M.A. Communication Design program is based on real-life agency work. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. The aim is to master the entire design-oriented process of value creation both in theory and practice.

Location and language

The M.A. Communication Design program is taught in English on all three HMKW campuses in Berlin, Cologne and Frankfurt (Main). The same master program can be studied at HMKW Cologne (Köln) also in German language (M.A. Kommunikationsdesign).


Integration of theory and practice of design; oriented towards the real-life ageny work:

-Latest developments in research and analysis of design and creativity.

-Practical work and art direction projects.

Learning outcomes

The ability to carry out the roles and responsibilities associated with the position of an Art Director and with other management positions held by creative talents, within the framework of the ever increasing convergence of print, online, broadcast and mobile media.


General modules

-Media Law

-Media Asset Management

-Media Psychology

-Intercultural Management

Specific modules

-Critical & Creative Thinking

-Design & Social Research

-Creative Design Processes

-Advertising Technology

-Design Management

-Creative Leadership

For more information, see the website:

Visit the MA Communication Design page on the HMKW Hochschule für Medien, Kommunikation und Wirtschaft website for more details!




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