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MA Business and Management: Marketing


Course Description

Specialise in accounting studying this Bath Business School MA. The course will provide a solid foundation in business, combined with a a named specialism in Marketing. We will equip you with the commercial acumen, knowledge, business and professional skills necessary to succeed. Helping you to flourish in senior roles in the global business environment.

Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in marketing.

Prior work experience and a first degree in Business and Management are not essential; we explore fundamental principles of business and management with a focus on your employability.

COURSE STRUCTURE

At an advanced level, you’ll study of a range of organisations and the rapidly changing environments in which they operate both nationally and internationally. You’ll specialise by studying and researching within the field of international business.

Expect to enhance your academic research skills and practical management skills. You’ll need these in order to manage human resources, use complex organisational systems and face the challenging issues affecting business in a rigorous, pragmatic and effective manner.

MODULES

For information on modules and learning outcomes, please view our course handbook via the website: https://www.bathspa.ac.uk/courses/pg-business-and-management-marketing/

TEACHING METHODS

While independent study is key at Master’s level, Bath Spa University is a leading, teaching-focussed University, so we support you throughout your degree. You’ll learn through lectures, seminars, practical workshops, assessments, guided study and individual and group tutorials with your lecturers.

We make significant use of real-life case studies and examples, enlivening, enriching and contextualising your learning, and bring in external industry speakers wherever possible.

ASSESSMENT

We use a range of assessment tasks, including essays, reports, exams and presentations. You’ll work independently and as part of a team, including for assessments.

CAREER OPPORTUNITIES

The University’s Careers and Employability team, provide regular career and placement-specific workshops, as well as 1-to-1, dedicated advice sessions, to help you source and secure formative work placement experiences throughout and after your studies at Bath Spa University.

For more information on opportunities, please go to our website: https://www.bathspa.ac.uk/courses/pg-business-and-management-marketing/

Visit the MA Business and Management: Marketing page on the Bath Spa University website for more details!



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(Student Profile)

Srisongruk Prohmvitak

Tap Srisongruk Prohmvitak is a postgraduate student from Thailand. She studied business management marketing and is interested in various marketing strategies and business planning.

I chose Bath Spa University as I’d previously heard about the beauty of the city of Bath and from here I found the university. I had always wanted to live and study abroad and the university grounds, along with the city was the perfect combination for me. This was my first living on a campus that was abundant by nature. I found the Newton Park campus a perfect place for students to study because it’s calm, peaceful and the landscape is breathtaking. The best part of my postgraduate experience is an opportunity to study at Corsham Court, as it was an extraordinary experience to study business and marketing in such a magical place.


Scholarships

Entry Requirements

We’re looking for enthusiastic, intelligent, hard-working individuals who have a thirst for knowledge and skills. You’ll need to be a self-starter, and be able to work effectively individually and within teams. Prior work experience and a Business and Management degree are not essential. However, you should be able to critically consider complex theories and apply these to real-world scenarios.

Last Updated

27 July 2017

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