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Full time & Part time See Course MA 1 year full-time or 2 years part-time

About the course

This unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

Why study MA Brands, Communication and Culture at Goldsmiths?

  • This MA is not a conventional branding or marketing degree – it offers a unique, theory-based approach to the study of brands, reflected in topics taught on our core modules such as gender, colonial history and branding, social media and open source cultures, and geodemographics and new forms of social classification.
  • You’ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication

Read more about this course

Entry Requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

Course Content

Open days

25 November 2020
Media, Communications and Cultural Studies Virtual Open Day

26 November 2020
Media, Communications and Cultural Studies Virtual Open Day

Where is Goldsmiths, University of London


Student Profile(s)

Jiaojiao Rong

134.gif I like Goldsmiths, because here you can reinvent yourself. The course leaders encourage you to think broadly in different perspectives. The campus is quite multinational, so you can experience different cultures when communicating with different schoolmates. The campus atmosphere is quite arty and funky. You can even experiment on your dressing style every day to test your creative ideas. In a word, this lively environment at Goldsmiths really gives you a feeling that you yourself are unique and you can make a difference to the community, to the nation and even to the world.

Masae Nakagaki

"Before I went back to a student life in London to change my career path, I was working for a Japanese advertising agency, which had been my dream since I was little. Building a career in my dream field was exciting, however, something pushed me to challenge myself to go an extra mile and apply for an MA. My curiosity and challenging spirit brought me to Goldsmiths, where I knew I would encounter something or someone totally different from my exisiting world.

I chose to study MA Brands, Communication and Culture at Goldsmiths, graduating in 2018. The reason I chose Goldsmiths was very clear: it's because the school has a high reputation in research and study within the media and creative field on a global scale. I was eager to encounter people from other countries who were also studying at Goldsmiths and therefore were at a high level in their fields, and with whom I could share experiences and knowledge.

I gained three key things from my time at Goldsmiths:

The library: I was always impressed by the books Goldsmiths stores in the library. Every time I went to the library I found a fascinating book, even in other department areas. The library is an example of being at a top academic organisation of media and creative studies. Also, studying overseas taught me the importance of reading and absorbing information in another language as this gave me a wider and more objective point of view.
Plenty of surprise and motivation from my amazing classmates: my classmates were simply amazing people. I really respected their courage to speak up in classes, as well as their educational and career backgrounds, yet they were still modest and had a very passionate attitude to others and their studies! I'm really lucky to have them in my life and to have shared such a precious time.
Flatmates who became lifelong friends: this may be cheesy, but my flatmates were my greatest gain. I was living in student accommodation and met nine other students who were also studying at Goldsmiths. I would never have been able to complete my academic life without them. We studied together until midnight, encouraged each other, cooked together, watched Netflix, went into central London and explored across the city, and we also talked about religion and politics, embracing our differences.


Fee waivers for MA programmes

Goldsmiths Masters Scholarships

The Goldsmiths' Company Postgraduate Bursaries

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