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Full time & Part time See Course MA 1 year full-time or 2 years part-time

About the course

This unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

Why study MA Brands, Communication and Culture at Goldsmiths?

  • This MA is not a conventional branding or marketing degree – it offers a unique, theory-based approach to the study of brands, reflected in topics taught on our core modules such as gender, colonial history and branding, social media and open source cultures, and geodemographics and new forms of social classification.
  • You’ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication
Read more about this course

Entry Requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.


 Course Content


Where is Goldsmiths, University of London

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Student Profile(s)

Masae

Before I went back to a student life in London to change my career path, I was working for a Japanese advertising agency, which had been my dream since I was little. Building a career in my dream field was exciting, however, something pushed me to challenge myself to go an extra mile and apply for an MA. My curiosity and challenging spirit brought me to Goldsmiths, where I knew I would encounter something or someone totally different from my exisiting world.

I chose to study MA Brands, Communication and Culture at Goldsmiths, graduating in 2018. The reason I chose Goldsmiths was very clear: it's because the school has a high reputation in research and study within the media and creative field on a global scale. I was eager to encounter people from other countries who were also studying at Goldsmiths and therefore were at a high level in their fields, and with whom I could share experiences and knowledge.

Andrea

I mostly chose Goldsmiths because of the intellectual environment that it seemed to provide. My expectations were matched on every level. Working with professors like Luciana Parisi and Matthew Fuller has helped me in acquiring a critical method which I was lacking and which I was feeling the urge of gaining it.

Furthermore, I have been able to meet enthusiastic and passionate students with whom I share many philosophical, artistic interests. With them, I am currently developing several projects which span from contemporary philosophy to critical studies around Artificial Intelligence.

In fact, I reckon that Goldsmiths offers one of the few courses in the whole world where it is possible to advance a critique of present-day technology with the tools offered by different philosophical approaches. This convergence of methods is what makes Goldsmiths a unique epistemic ensemble which is fundamental for young theorists and researchers.

Talitha

Even though I had applied for other universities, Goldsmiths was always my number one option. I had the opportunity to visit the campus on the open day earlier this year, and after talking to the students and a few of the professors, I was sure that Goldsmiths was the right choice for me.

The ‘Welcome Week’ was a great preparation for what was coming. There is always something interesting going on. It doesn’t matter what you're interested in, there will be a society, a group or event that you will want to take part in – there are often more things to do than your schedule will allow. And what I found brilliant is that even when you feel that there is a topic not covered in the events offered, you can always approach one of the Student Union officers and make a suggestion to bring the theme to a future event. The Student Union does not only encourage it, but it also gives us the support and advice to make things happen.

Being back in academic life has been awesome. The MA Cultural Studies has an interdisciplinary structure and a variety of optional modules. Every lecture is a new challenge and I have learned so much. I feel that I am surrounded by great minds, and the university offers an international environment with a strong student community.

Pau

Studying at Goldsmiths was a great opportunity to delineate my interests, focusing on the areas I was interested in, building a profile related to the politics of contemporary art. I had the chance to get a placement in the Whitechapel Gallery, working with curator Nayia Yiakoumaki for the Guerrilla Girls exhibition 'Is it even worse in Europe?', in 2016.

Ashly

While pursuing my Undergraduate degree in Anthropology at the University of West Indies, Mona Campus in Kingston, Jamaica, I was directed to Goldsmiths as a school renowned for Culture Studies. I did my research to find a Masters course that felt most fitting for where I wanted to take my interests. With a background in Anthropology and work experience in Jamaican Cultural and Creative Industries, the MA in Culture Industry at Goldsmiths was the best overall fit allowing me to look at these Industries through a theoretical lens rather than mostly practical.

My time here has been interesting, to say the least. Goldsmiths' campus is packed with so many varying personalities and backgrounds, giving insight to broad contexts in both classroom and friendly discussions. In the future, I expect this degree to supplement my continued interest and work in the Cultural Industries wide, particularly in writing about them.

Carrie

I studied my undergraduate degree in Media & Communications from 2010 - 2013. After this, I worked in media production in various roles, from Production Assistant and most recently, a Senior Associate Producer. In 2018 I decided I needed to further my career in order to work in the film industry as opposed to companies that produced content for various institutions in the UK (including higher education), and decided to come back to Goldsmiths to do my MA in Filmmaking (Producing). The course is great and is providing me with the knowledge and information I was missing in order to transition into film, particularly the hands-on experience you gain on the course which is invaluable. When I graduate I hope to produce more short films and start a career as a Freelance Producer.

Satoko Noi

I graduated from Goldsmiths in 2005 having studied MA Media and Communications. I now work as a Book Editor for Magazine House Ltd. my role involves acquisitions and editing for translation books.

Studying at Goldsmiths helped to prepare me for the future by developing both my academic and social skills. Academically, my writing skills, critical thinking and media literacy developed throughout my MA. Socially, I gained a broader perspective and learnt to appreciate different values.

Sayaka Koizumi

I studied MA Media and Communications at Goldsmiths, graduating in 2017. I now work as a Cybersecurity Consultant in Japan. My main roles and responsibilities are enhancing the cyber-resilience of the government and critical infrastructures through risk assessment or risk management. Looking ahead to the Tokyo 2020 Olympics and the increasing threats of cyberattacks, I am responsible for protecting the country and people's lives.

Whilst studying at Goldsmiths I found that it was diverse, cross-cultural and has a leading edge. Goldsmiths is open to new values and ways of thinking, and I always enjoyed discussing issues we faced inside or outside classes and found joy in learning.

Javier

Applying for the MA in Political Communications at Goldsmiths was a straightforward decision. Enrolling in the programme, I was convinced, would take my career to the next level. And it certainly did. Not only by helping me get my dream job, but also by incubating the critical, open-minded, internationally-inspired principles that stimulate my daily work.

As a Spanish youngster having to start my career in the midst of an economic crisis, I had concerns and fears about the future. But Goldsmiths is a place where the only limits are self-imposed. The campus, an ever-inspiring and arty place, empowers students to create, think and grow their own ideas.

The Media department, in particular, is home to a determined and proactive group of academics from whom I learned how communication (old and new media) shapes the world today. They also passed on to me that political communications should be intrinsically linked to a professional commitment to inform and warn the public about ongoing injustices and inequalities.

I met my current boss while researching my MA dissertation. Doing political communications at the EU level is a fascinating challenge for a new graduate, and I felt, from the very first day, motivated and well prepared for the task ahead.

Over the last 4 years in Brussels I have worked to maximise my MEP's public projection, gain media coverage and further her influence and reputation. To do so, I have designed and implemented creative campaigns and public actions which have been recognised by many as fresh, innovative and groundbreaking.

I cannot recommend Goldsmiths enough. It will enrich you from both a professional, cultural and civic perspective. The university enables you to critically understand and interact with this ever-changing, media-dominated world.

Timm

Studying at Goldsmiths was a game changer, in a professional and a personal context. Being part of such an international environment and on a course with a bunch of incredible individuals has changed my entire way of thinking. I've become more tolerant, more critical and more self-confident.

I graduated four years ago, but Goldsmiths is still an essential part of my daily life. Coursemates have become close friends – so close that our gang of seven regularly meets somewhere around the globe, having a great time together and inhaling the Goldsmiths spirit. With the current coronavirus crisis turning plans upside down, we're not sure our next reunion in Tuscany is going to happen. This Friday, however, we're meeting on a virtual pub quiz, each one having some pints - so starting the weekend just like back at the Marquis of Granby!

Having gained considerable experience in tech communications and building STATION (a platform for the local startup ecosystem in Frankfurt) after graduating, I am now focusing on my own business: YPS, a PR and content agency specialising in supporting tech businesses with communications services. We are working for start-ups, scale-ups and large tech companies, national and international, helping them to raise awareness in German-speaking markets. My co-founder Mattias and I are currently learning what it's like to run your own business in all its facets - which can be exhausting but mostly is a rewarding experience.

Puja

I knew I wanted to pursue a TV Journalism course so I started looking for universities and I came across Goldsmiths and applied. Since it had a reputed Media and Communications background I knew I wanted to get in here.

Before coming to Goldsmiths I was working for two years as a Freelance Host and in Creative operations for a Video Production Company. The course is absolutely great, I have learned so much in so little time and tutors are so helpful. After graduation I'm planning to apply for jobs in the UK, so working hard to find valuable work experience through internships.

Yumi

I would like to have a deeper knowledge of Media and Communications. Therefore, I found that Goldsmiths has a specific course related to branding communication. I have experience in retail digital marketing, and would like to focus on digital branding marketing in the future.

I think that the importance of branding is enhanced among diverse kinds of industries. The free and diverse cultural atmosphere of Goldsmiths helps me enhance various views of the world."

Scholarships

Fee waivers Equivalent in total to 13 full-time home/EU fees.

Value of Scholarship(s)

Equivalent in total to 13 full-time home/EU fees

Eligibility

Eligible for home, EU and international students applying for relevant MA programmes.

Application Procedure

https://www.gold.ac.uk/pg/fees-funding/departmental-awards/media-communications/

Further Information

https://www.gold.ac.uk/pg/fees-funding/departmental-awards/media-communications/

Successful applicants will be selected on a competitive basis.

Initial shortlisting by eligibility criteria will be completed by our Scholarships Co-ordinator. All applicants who meet the eligibility criteria are then forwarded to the next selection stage.

Applications will then be considered by the relevant Head of Academic Department. They understand that applicants will have a broad range of differing skills, attributes and experiences, so they will give equal consideration to both the applicant’s academic record and their answers to the questions posed in the award application form. They also understand that what is important is the content of the answers and their relevance to the questions, not the standard of writing.

Applications will be considered against the stated criteria. Final award recipients and reserve candidates will then be decided.

Please note that part-time students will receive the £1,000 fee waiver over two years.

Value of Scholarship(s)

£1,000

Eligibility

You must meet the general eligibility criteria and regulations. You must also:

- Be holding an offer of study on a taught Masters programme at Goldsmiths
- Be eligible for Home fees

Application Procedure

Applications open 12 March 2021. The deadline for applications is 28 May 2021 at 12.00pm BST.

When applications open you can apply through your MyGoldsmiths account. This is the online account that you created when you applied for a course at Goldsmiths.

As part of the application, you will be asked to answer three questions relevant to the award that you are applying for. Our scholarships are very competitive, so it's important to include as much detailed information as you can.

Further Information

https://www.gold.ac.uk/fees-funding/scholarships/goldsmiths-masters-scholarships/

Successful applicants will be selected on a competitive basis.

Initial shortlisting by eligibility criteria will be completed by our Scholarships Co-ordinator. All applicants who meet the eligibility criteria are then forwarded to the next selection stage.

Applications will then be considered by an awarding panel. All panel members understand that applicants will have a broad range of differing skills, attributes and experiences, so they will give equal consideration to both the applicant’s academic record and their answers to the questions posed in the award application form. Panel members also understand that what is important is the content of the answers and their relevance to the questions, not the standard of writing.

The panel will consist of representatives from Admissions, Widening Participation, and an academic department. The panel will assess the applications against the stated criteria.

Final award recipients and reserve candidates will be decided by the panel.

Value of Scholarship(s)

£2,000

Eligibility

You must meet the general eligibility criteria and regulations. You must also:

- Be holding an offer of study on a taught postgraduate programme at Goldsmiths (excluding PGCE programmes)
- Be a UK citizen and eligible for Home fees
- Be new to postgraduate study
- Be experiencing financial difficulties
- Not be in receipt of any Goldsmiths funding

Application Procedure

Applications open 12 March 2021. The deadline for applications is 28 May 2021, 12.00pm BST.

When applications open you can apply through your MyGoldsmiths account. This is the online account that you created when you applied for a course at Goldsmiths.

As part of the application, you will be asked to answer three questions relevant to the award that you are applying for. Our scholarships are very competitive, so it's important to include as much detailed information as you can.

Further Information

https://www.gold.ac.uk/fees-funding/scholarships/goldsmiths-company-postgraduate-bursaries/

The awards are worth £2,000, £4,000 and £5,000: Applicants who have accepted their offer for postgraduate taught and Graduate Diploma programmes may be eligible to receive awards of £2,000 and £4,000 Applicants who have accepted their offer for undergraduate degree programmes and International Foundation Certificate programmes may be eligible to receive awards of £2,000 and £5,000

Value of Scholarship(s)

£2,000 - £5,000

Eligibility

You must meet the general eligibility criteria and regulations. You must also be eligible to pay international fees (this includes international fee-paying students from within the EU) and have accepted an offer on an eligible Goldsmiths programme:

- Postgraduate taught degree programmes (excluding Fine Art and Design programmes)
- Graduate Diploma programmes (excluding Design)
- Undergraduate degree programmes (excluding Fine Art, Design and Fine Art Extension programmes)
- International Foundation Certificate programmes (excluding Design)

Application Procedure

You can apply by completing our application form.

You will be sent instructions after you have been made an offer of an academic place at Goldsmiths.

Applications will open on December 1 2020 and consist of two rounds.

If you apply by 31 March 2021, 11.59pm GMT, you will hear back about your application in w/c 19 April 2021. If you apply by 17 May 2021, 11.59pm BST, you will hear back about your application on or around 1 June 2021.

Further Information

https://www.gold.ac.uk/fees-funding/scholarships/goldsmiths-international-scholarships/

10% fee discount to home students and the equivalent amount in pounds sterling to international students.

Value of Scholarship(s)

10% fee discount to home students and equivalent amount in pounds sterling to international students

Eligibility

The award is available to:

Home and international students (full-time and part-time) who received a first class undergraduate honours degree from a British higher education institution

You must be applying for a taught Masters programme (MRes and PGCE programmes are not included).

Read the full definitions for the eligibility criteria of the Goldsmiths Excellence Fee Waiver on our website.

Application Procedure

You do not need to apply for the Excellence Fee Waiver, Awardees must meet all other eligibility criteria at the point of enrolment or they will no longer be eligible for the award.

Please ensure you upload your final degree transcript or certificate as proof of your classification to your MyGoldsmiths account. The fee waiver will not be applied unless proof of your classification has been provided.

Awardees must meet all other eligibility criteria at point of enrolment or they will no longer be eligible for the award. The fee discount will then be applied automatically after full enrolment has been completed.

Please note: this award cannot be combined with the Goldsmiths Alumni Fee Waiver.

Further Information

https://www.gold.ac.uk/fees-funding/scholarships/goldsmiths-excellence-fee-waiver/

10% fee discount to home alumni, and the equivalent amount in pounds sterling to international alumni.

Value of Scholarship(s)

10% fee discount to home alumni, and the equivalent amount in pounds sterling to international alumni.

Eligibility

The award is available to the following Goldsmiths graduates:

- Home and international graduates (full-time and part-time)
- Study Abroad graduates
- Goldsmiths, University of London LaSalle graduates
- Goldsmiths, University of London Distance Learning programme graduates who have been awarded a BA in English, BSc in Computing and Information Systems, or a BSc in Creative Computing

You must be applying to start a taught Masters programme (MRes and PGCE programmes are not included).

Application Procedure

The fee discount will be applied automatically after full enrolment has been completed.

Please note: this award cannot be combined with the Goldsmiths Excellence Fee Waiver.

Further Information

https://www.gold.ac.uk/fees-funding/scholarships/goldsmiths-alumni-fee-waiver/

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