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Course content

This flexible course adapts to the ever-changing arts world. You'll expand your theoretical understanding and professional knowledge through hands-on experience and work-based learning. You'll build on your previous experience and background, and expand your professional arts knowledge, management skills, entrepreneurial thinking and creative leadership skills.


You'll cover theory, critical thinking and skills development as well as gaining practical experience. Throughout the modules, you'll analyse debates in and about culture and the arts. You'll apply this analysis to contemporary practice, structures, funding and participation. Through the course we will give you the unique opportunity to engage with an extensive range of regional, national and international arts and cultural organisations.


On the course you combine bespoke Arts Management modules with a choice of Business and Management modules in your own particular areas of interest. These include:

Core Modules
Cultural Policy and the Creative Economy *; Arts and Cultural Management in Practice *; Marketing Communications; Introduction to Social Science Research Methods; Arts and Cultural Management Work Experience * **; Extended Placement Project or Dissertation in Arts and Cultural Management;

Option Modules
Events and Festivals Management *; Project Management *; Marketing Management; Entrepreneurship; Creative Enterprise: A New Business Venture
Managing People; Governance, Ethics and Risk Management; Financial & Management Accounting; International Business Environment; International Business Practice; International Financial Management; Advanced Academic and Business Skills ***

* modules subject to approval for 2017
** only taken if you choose the Dissertation. Students who choose the Extended Placement Project do not need to take this module as work experience is included in it.
*** Recommended for international students whose first language is not English.

For more information on modules, please go to our course webpage: https://www.bathspa.ac.uk/courses/pg-arts-management/


We combine academic study with professional work experience. You’ll learn through a variety of activities including lectures, seminars, workshops, tutorials, online activity and discussion, work-based learning, and research projects.


On this course you are assessed by a variety of assessment methods that may include some or all of the following across the various modules on the course:

• Reports on work-based assignments
• Research project reports
• Portfolios
• Reflective learning and work-experience journals
• Reviews
• Proposal papers for projects, funding or events, business plans, or strategy documents
• Project progress reports
• Project evaluations
• Presentations


Culture, the arts, and the creative industries are estimated to be worth over £81 billion to the UK economy. Careers in arts management are varied and cover every cultural and artistic area. They include roles in events and venue management; programming events and seasons; marketing; audience development; fundraising; community engagement and social inclusion; education and learning; managing artists and performers.

For more information on opportunities during the course, please go to our website: https://www.bathspa.ac.uk/courses/pg-arts-management/

Visit the MA Arts Management page on the Bath Spa University website for more details!






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