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  MA - Arts Administration and Cultural Policy

Goldsmiths, University of London    Institute for Creative and Cultural Entrepreneurship

Full time & Part time See Course MA 1 year full-time or 2 years part-time Award winner
Business & Management (5) Creative Arts & Design (9)

FindAMasters summary

Immerse yourself in the dynamic world of arts administration and cultural policy with the MA in Arts Administration and Cultural Policy at Goldsmiths, University of London. This programme delves into the formulation of arts and cultural policy, administration of the arts, and critical approaches to the discipline. You will explore a wide range of topics including arts policy, audience development, fundraising, arts education, and cultural diversity. Engage with practitioners from various organizations, gaining practical skills through research and placements. Choose from a variety of modules in music, theatre, performance, visual arts, entrepreneurship, or cultural diplomacy. Develop leadership, teamwork, and strategic planning skills essential for a successful career in cultural policy, arts management, or arts education. Whether you have a relevant undergraduate degree or relevant experience, this programme equips you to excel in the vibrant cultural sector. Join us and unlock your potential in the arts industry.

About the course

This programme offers you the chance to engage with the key issues in the formulation of arts and cultural policy and the administration of the arts.

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Entry Requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

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 Course Content

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Where will I study?

Where is Goldsmiths, University of London


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Student Profiles


Using the many transferable skills I learned on the MA has enabled me to pursue a new career with an international humanitarian organisation.
Mervat has been working at NGOs for over 10 years in the UK and the Middle East. She is currently working as a Programme Officer (covering Iraq Programme) at an international humanitarian organisation.

Prior to that, Mervat was working in theatre management serving under-privileged children and young people through cultural and educational interventions. That’s what led her to completing her Master’s Degree in Arts Administration and Cultural Policy.

For Mervat, studying at Goldsmiths was one of the best experiences she had, the MA Degree allowed her to pursue a new career using the many transferable skills that she learnt, starting a new life in the UK and meeting many of her close friends there.


I graduated from MA Arts Administration and Cultural Policy in 2018, I am now in charge of research and international affairs at the Association for Corporate Support of the Arts. My main responsibilities include surveys for corporations and their art and cultural activities, I then issue research reports based on the survey results every year. Our surveys are a commisioned project from the Agency for Cultural Affairs for the Japanese government.

Before studying at Goldsmiths, I already studied for two Masters degrees in Japan: a Master of Business Administration and Master of Arts. Studying at Goldsmiths was an opportunity to get international knowledge and experience, and was really the final stage of my academic journey before working again. Regarding my current job, I always use what I learned during all of my studies. Having a knowledge of art and the cultural policy situation in the UK and other European countries is very useful for my research job.


I found out about Goldsmiths because of my previous boss in a gallery I worked at recommended it to me because. She said it is one of the most creative schools in the art field and it is well-recognised in China's art scene, which means it will better for my future job hunting after graduation. Before I came to Goldsmiths, I was working in MD Gallery, an international Gallery founded by a Paris woman. I was also working as a volunteer in Himalayas Art Museum, which is one of the largest museums in Shanghai.

I found my course a little bit tough as it was sometimes hard to find a balance between reading more books and seeing more exhibitions, while also spending a lot of time absorbing knowledge from lectures, too. As an international students, you can use a lot of energy to transfer English and Chinese and try to understand the deeper meaning of what the teachers said.

We all loved the college's atmosphere, both the physical environment and the artistic and creative atmosphere here. Everything here is so different from what I've experienced in former traditional study atmosphere. I would always walk in London centre and go to a lot of exhibitions as well. Finding new pubs or cafes in London helped me to immerse myself in London culture, too. The academic studies and research have been the most important channels to lay a solid foundation to realise my dream.

My ambitions to work as an excellent art administrator in an art institution such as an art museum have come true. Since completing my MA in ICCE, I now work as a core team member at the Start Museum. I am responsible for exhibitions assistance, researching artists and collections.

The Start Museum is a new contemporary art museum opening in Shanghai at the end of 2019. It's located near the West Bund Cultural Belt, Xuhui District in Shanghai, and was designed by the famous French architect Jean Nouvel.

Thanks to what I've learned and experienced during my MA, I have improved my thinking and research abilities and have helped my job.


Graduated in 2020

Wanting to pivot my career from fashion retail management to working in the events industry, I was certain Goldsmiths was a great place to start that journey. I was eager to join a university that held innovation at its heart, and I was looking for a course heavily centred around the arts and creative practice. I was not disappointed when I entered university life and found the environment at Goldsmiths to my liking.

I chose the Masters in Events and Experience Management within The Institute for Creative and Cultural Entrepreneurship. It contained theoretical and practical elements, mostly taught in lectures and seminars, with additional class excursions. We had many guest lectures from people in different areas of the events industry. Speakers ranged from smaller enterprises such as Mimbre Acrobats and The Twin Peaks UK Festival to larger companies such as Time Out, London & Partners and Broadwick Live. Being exposed to many high-quality employers gave ample opportunity to network. Connecting with one of the guest speakers, I have continued to work with her on various projects since I have left university.

The assignments were a mix of essays and group work, reflecting the course’s content of theory and practice. The practical tasks designed, gave us a true-to-life experience, and mimicked the world of work as closely as possible. One example was when we presented our group work to the events team at The National Gallery, a beneficial and useful exercise.


Graduated in 2020

This MA was life changing. It gave me the tools, confidence and support to leave a corporate career and co-found CYD Connects, a strategic brand communications consultancy delivering social impact for our purpose led economy. We challenge clients to reorient their brand and communications towards good, turning social responsibilty into profitable, sustainable, long term competitive advantage.

The cohort was diverse and as well as making new friends we continually learn from each other. The educators went above and beyond to share all I needed and as alumni they continue to point me in the right direction. I cannot recommend this programme enough!


Like many ICCE students, I joined the MA with a clear idea of what I wanted to achieve… and left it with a very different future to the one I had planned.

Instead of being a full-time film programmer (as planned), I now work at Goldsmiths as a lecturer and project manager. I teach on the university’s Synapse programme, which embeds enterprise thinking into courses across Goldsmiths. We invite students to consider their own role in shaping their future, and making a positive impact on the world. I also look after a range of support for student entrepreneurs, including one-to-one coaching and funding opportunities.

In the years since graduating, I’ve also set up and managed international summer schools, degree show exhibitions and event programmes, and supported ICCE as an academic tutor, lecturer and admissions tutor.

My creative work has morphed in two directions. On one hand, I’ve converted my experience as a film programmer into a 12-week course, and am working to develop skills and networks for film programmers in South Africa. And on the other, I’ve taken my love of events and audiences into a new direction, organising a Parade of Friendly Monsters.

Studying at Goldsmiths gave me space to experiment (and sometimes fail!), develop my ideas, encounter new possibilities for my work, and experience first-rate creative entrepreneurship training. Rather than squishing me into a ‘business studies’ mould, ICCE enabled me to open up and think entrepreneurially in every direction.


MA in Luxury Brand Management has contributed not only to the comprehensive acquisition of new knowledge but also became a breakthrough in my career. It is worth to note that the structure of the programme is very well organised, therefore the concept of luxury is viewed from different perspectives. In addition to the required modules, there was an impressive selection of optional modules where students can choose the most suitable for them. Moreover, the guest lectures, which were on an ongoing basis throughout the course, made it possible to meet interesting and influential representatives from the luxury industries of various sectors (fashion, events, jewellery, wine, tourism, etc.).

Although the master’s degree is viewed more as an independent study, I entirely received support from the teaching staff to proceed and maintain a high level of performance. Overall, there was a sense of community, where everyone knows each other’s personal qualities and encourages an individual approach. It is especially delighted that the Programme Director & Lecturer, Dr Kelly Meng Parnwell always responded to any emerging issues and successfully solved them while being enthusiastic and professional. I am very grateful that I made this decision and applied for the Luxury Brand Management course which has become a valuable asset into my life.


10% fee discount to home students and the equivalent amount in pounds sterling to international students.

Value of Scholarship(s)

10% fee discount to home students and equivalent amount in pounds sterling to international students


The award is available to:

Home and international students (full-time and part-time) who received a first class undergraduate honours degree from a British higher education institution

You must be applying for a taught Masters programme (MRes and PGCE programmes are not included).

Read the full definitions for the eligibility criteria of the Goldsmiths Excellence Fee Waiver on our website.

Application Procedure

You do not need to apply for the Excellence Fee Waiver, Awardees must meet all other eligibility criteria at the point of enrolment or they will no longer be eligible for the award.

Please ensure you upload your final degree transcript or certificate as proof of your classification to your MyGoldsmiths account. The fee waiver will not be applied unless proof of your classification has been provided.

Awardees must meet all other eligibility criteria at point of enrolment or they will no longer be eligible for the award. The fee discount will then be applied automatically after full enrolment has been completed.

Please note: this award cannot be combined with the Goldsmiths Alumni Fee Waiver.

Find out more

10% fee discount to home alumni, and the equivalent amount in pounds sterling to international alumni.

Value of Scholarship(s)

10% fee discount to home alumni, and the equivalent amount in pounds sterling to international alumni.


The award is available to the following Goldsmiths graduates:

- Home and international graduates (full-time and part-time)
- Study Abroad graduates
- Goldsmiths, University of London LaSalle graduates
- Goldsmiths, University of London Distance Learning programme graduates who have been awarded a BA in English, BSc in Computing and Information Systems, or a BSc in Creative Computing

You must be applying to start a taught Masters programme (MRes and PGCE programmes are not included).

Application Procedure

The fee discount will be applied automatically after full enrolment has been completed.

Please note: this award cannot be combined with the Goldsmiths Excellence Fee Waiver.

Find out more

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