The hunger for the digital visualisation of architecture and urban environments has grown exponentially in both the Architectural and Film Industries. As the need for skilled modellers and animators with an awareness of architectural, as well as cinematic, issues increases in both Architecture and Film, the MA in Architectural Visualisation builds on the connections between these two industries. This MA programme develops skills to communicate architecture and urbanity for a variety of applications and audiences.
The School of Engineering and Digital Arts successfully combines modern engineering and technology with the exciting new field of digital media. The School was established over 40 years ago and has developed a top-quality teaching and research base, receiving excellent ratings in both research and teaching assessments.
Kent School of Architecture is a young school that has built an excellent reputation, based on high quality teaching and excellent resources. For architecture graduate employment prospects, Kent was ranked 6th in the UK in The Times Good University Guide 2014 and 7th in the UK in The Guardian University Guide 2015.
The MA in Architectural Visualisation is jointly taught by Kent School of Architecture and the School of Engineering and Digital Arts. Building on the successful Master's programmes in Computer Animation and Digital Visual Effects, this MA enables students to develop at an advanced level the skills, knowledge and understanding of digital simulation and 3D modelling which will equip them to become highly skilled professionals in architectural visualisation.
Drawing influence from both architecture and film, this programme offers a progression route into both industries, highlighting the different requirements needed for each profession while exploring the similarities of these markets. In this programme, the professions of architecture, film and animation fuse together, providing students with the ability and understanding to work in each or all of them.
Stage 1 AR821 - Film and Architecture (15 credits) AR822 - Virtual Cities (30 credits) AR823 - Digital Architecture (15 credits) AR846 - Architectural Photography (15 credits) EL837 - Professional Group Work (15 credits) EL868 - High Definition Compositing (15 credits) EL869 - Film and Video Production (15 credits) Stage 2 Either EL870 - Visual Effects Project (60 credits) OR AR845 - Independent Research Project (60 credits)
Modules are taught over three terms, concluding with a Major Project Visualisation, which accounts for one third of the programme. The content of the visualisation is agreed with programme staff and you build a showreel to a professional standard. Each module is assessed by practical assignments. The project work is assessed on the outcome of the project itself.
This programme aims to:
- enable you to develop advanced level skills, knowledge and understanding of digital simulation and 3D modelling, which will equip you to become a highly skilled professional in architectural visualisation
- train you in the requirements and skills needed for work in high definition
- produce professionally-trained architectural visualisers who are highly skilled in using state-of-the-art 3D modelling and visual effects software
- provide proper academic guidance and welfare support for all students
- create an atmosphere of co-operation and partnership between staff and students, and offer you an environment where you can develop your potential.
- Digital Media
The Digital Media group is a multidisciplinary group with interests in many areas including social computing (eg, social networking, computer mediated communication), mobile/ubiquitous computing, human-computer interaction and digital arts (eg, computer games, 3D animation, digital film). Our work is applied across a wide range of domains including e-health, cultural heritage and cyber influence/identity.
Current research themes include:
- interface/interaction design and human-computer interaction - cyber behaviour/influence - social computing and sociability design - natural user interfaces - virtual worlds - online communities and computer-mediated communication - mobile applications - digital film-making and post-production.
We have developed our programmes with a number of industrial organisations, which means that successful students are in a strong position to build a long-term career in this important discipline. You develop the skills and capabilities that employers seek, including problem solving, independent thought, report-writing, time management, leadership skills, team-working and good communication.
Building on Kent’s success as the region’s leading institution for student employability, we offer many opportunities for you to gain worthwhile experience and develop the specific skills and aptitudes that employers value.
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