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MA Applied Imagination in the Creative Industries

Course Description


Apply your imagination by framing an original and personal research project and question existing assumptions and boundaries in one or more of the creative disciplines. Investigate your ideas through a series of real-world interventions and obtain feedback from end-users and key practitioners.


MA Applied Imagination in the Creative Industries is of the Culture and Enterprise programme. Our learning and teaching approaches are based on the methodologies of peer learning, reflective practice and action research. Many postgraduate courses around the world make use of these techniques, but MA Applied Imagination in the Creative Industries places them at the very heart of its learning strategy.

We utilize a two-step strategy to enable you to develop and apply new creative knowledge.

Unit One: Imagination

During Unit One, you work in groups or teams, learning from each other, and forming genuine communities of practice where knowledge, skills and understanding are shared in an environment which closely resembles professional creative practice. The varied cultural, educational and professional backgrounds of our students accelerate the development and interaction of these communities.

Unit Two: Application

Unit Two further develops your grasp of reflective practice – the ability to evaluate and learn from your own experience, and to apply the understanding gained from such reflection to the future development of a project. Reflection is further honed through discussion with peers, tutors and external experts, as well as through the use of a diary or reflective journal. The planning and development of a major action research project – achieved by making planned interventions in the outside world – strengthens students’ contacts within, and understanding of, the creative industry of their concern.

Your Unit Two project becomes an individual creative journey. For each student the journey is unique in its scope and ambition, but should have the potential to place you at the heart of contemporary practice and debate within your chosen field of interest.


45 weeks full-time or 90 weeks part time over two years. Rated at 180 credits, and comprises 2 units:

Unit 1 (60 credits)

15 weeks full time, 30 weeks part time.

Unit 2 (120 credits)

Follows the completion of Unit 1 and runs 30 weeks full time, 60 weeks part time.

Visit the MA Applied Imagination in the Creative Industries page on the University of the Arts London website for more details!

Student Profiles

UAL Postgraduate Funding and Scholarships Schemes - 20+ Awards

University of the Arts London is pleased to offer a number of scholarships to those wishing to study at postgraduate level.
These awards are funded by generous private donations, company donations, philanthropic charities and University funds. The scholarships range from fee waivers to full support for a year or more.

Value of Scholarship(s)

Up to £25,000


To see whether you are eligible for one of our postgraduate scholarships, visit the UAL website by following the link below.

Application Procedure

To find out whether you are eligible for one of our postgraduate scholarships, or to see details of application procedures and application forms, visit the UAL website by following the link below.

Further Information


Entry Requirements

Honours degree; OR evidence of experiential learning equivalent to a degree; OR 3 years relevant professional experience. For the part time mode you need to be working in a design-related profession. All classes are conducted in English. The standard English language requirement for entry is IELTS 6.5 with a minimum of 5.5 in any one paper, or equivalent.

Last Updated

29 November 2016

Course Fees

Home/EU: £8,500 FT, £4,250 per year PT. International: £17,920 FT, £8,960 per year PT. Home/EU alumni receive a £1,000 discount.

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