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MA Advertising, Marketing and the Media

University of Essex Department of Sociology

Full time & Part time October MA Full-time: 1 year

About the course

We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace. Our societies are constantly influenced by the advertising industry, and businesses need to become increasingly aware of the societies and cultures in which they're operating. These areas play an important commercial function within business and organisations.

Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

You explore topics including:

  • Recent developments from actor network theory on market devices
  • Concepts of advertising, marketing and

Read more about this course

Entry Requirements

A 2,1 Degree , or international equivalent, in a social science, humanities or english or other discipline which must include at least two humanities or social science modules (this can include the research project/dissertation).

Applications from students with a 2:2 or equivalent or non-social sciences degree will be considered dependent on any relevant professional or voluntary experience, previous modules studied and/or personal statement.

For further details, please View Website

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