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We are surrounded by advertising, marketing and media campaigns in a hugely competitive world-wide marketplace. Our societies are constantly influenced by the advertising industry, and businesses need to become increasingly aware of the societies and cultures in which they're operating. These areas play an important commercial function within business and organisations.

Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

Visit the MA Advertising, Marketing and the Media page on the University of Essex website for more details!




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