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M.Sc. in Electronic Commerce (Business Stream)

Course content

Programme Overview

Dublin City University’s Business School and School of Computing have combined to develop, offer, and deliver a full-time M.Sc. degree in Electronic Commerce with two distinct concentrations: business and technical. Core business and technical modules are offered in
each semester and these are taken by all students.

Business stream students will also take specialist business modules and a foundation technical module in each semester. (Students with a technical background who are taking the business stream will take two advanced technical modules instead of the two foundation technical modules.) Technical stream students will take specialist technical modules in each semester.

Programme Entry Requirements
Applicants to the Business stream must have a First or Upper Second class honours degree in business, computing or a related discipline. In exceptional circumstances candidates with a Lower Second class honours degree may be admitted. Candidates with significant business
experience on top of a primary degree may also apply.

Programme Structure
The programme will be completed in one calendar year of full-time study commencing each year at the beginning of the academic year (end of September or early October).
The programme consists of two taught semesters followed by an e-commerce “practicum” project that will be carried out over the summer period.

The practicum project requires a team of students to build a prototype e-commerce system to solve a real-world problem (innovative) or to exploit a real-world opportunity
(entrepreneurial). Projects may be sourced from DCU’s own research centres, from corporate clients, or may be based on students’ own ideas and insights. Practicum teams ideally will comprise of students of both business and technical streams.

Programme Content

• Web design
• Regulation and eCommerce
• Information Access
• Marketing on the Internet
• eCommerce Infrastructure
• The Digital Economy
• eCommerce and Entrepreneurship
• Practicum
• Business Modelling and Process Innovation
• Information & Management in the Networked Era

Career Prospects

Graduates have pursued a variety of careers in the information economy as managers, entrepreneurs, business analysts, e-marketing specialists and e-business
technologists. Graduates have found work in specialist commerce organisations and in traditional industry which has begun to innovate its systems and processes to compete in the new economy. Other students have developed their entrepreneurial talents: a team from the M.Sc. in e-commerce programme won the College Award category of the Annual Enterprise Ireland Ulster Bank student awards in 2002.

To apply for a postgraduate taught programme visit the Postgraduate Applications Centre(PAC) at www.pac.ie to complete an online application.




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