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M.A. HSG in Marketing, Services and Communication

Course Description

The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and market and business models of the relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint and of customer value generation.


On the one hand, our programme is based on the functions of marketing, market research, service management and communication; on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of application areas is constantly being updated and is intended to provide students with well-founded access to specific markets.
Besides the application areas and the compulsory subjects, core studies consist of independent electives and a Master’s thesis, and are supplemented by Contextual Studies (particularly in sociology, psychology, communication and languages).

Career perspectives

MSC graduates have a wide range of qualifications and are prepared for attractive functions and professional fields such as:
• executive and specialist tasks directly related to the market such as product management, marketing, market research, customer relations management and service quality management;
• communication jobs such as media work, public relations, advertising and e-communication;
• tasks in public administration such as location marketing and the configuration and management of customer-oriented administrative processes;
• corporate start-ups;
• research and teaching at universities and universities of applied sciences.

Studying internationally

The MSC enables students to spend exchange semesters at more than approx. 200 partner universities. There is the additional possibility of completing a CEMS MIM or a DM2 double degree course.


The programme is offered in German and in English.

Visit the M.A. HSG in Marketing, Services and Communication page on the University of St Gallen website for more details!

(Student Profile)

Susana Artero Diaz

2114.jpg “The MSC is characterised by diversity and a high degree of commitment of its faculty. I chose the MSC because of its practical relevance and its interesting theoretical structure. The application project provides a valuable insight into practical working life, which is a plus for the career start.”


University of St.Gallen Loan and Scholarship Fund - 20+ Awards

Please visit our website for detailed Information concerning the loan and scholarship fund.

Value of Scholarship(s)

The value depends on the financial situation of each applicant.


To be eligible for either a loan or a scholarship, applicants must be enrolled for a minimum of one semester. Further information can be found under http://www.studyfunding.unisg.ch

Application Procedure

Please read our "Awarding principles and power of attorney" where you can find the qualification criteria.

Further Information


Entry Requirements

See university website: View Website

Last Updated

04 July 2017

Course Fees

CHF 3326 for matriculated foreign students in a regular semester

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