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    School of Management, Economics, Law, Social Sciences and International Affairs (HSG) Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date


  • Course Duration

    1.5 years

  • Course Type

    MA, MSc, MBA

  • Course Fees

    CHF 3326 for matriculated foreign students in a regular semester

  • Last Updated

    17 October 2018

The Master’s programme in Marketing Management (MiMM) trains students who are interested in customers and design to become reflective, competent and entrepreneurial personalities. The programme focuses on customers. With an extensive and academically well-founded education in the fields of consumer behaviour and market research, students learn how to run a company in a customer-oriented manner, on the one hand, and how to satisfy customer requirements, on the other hand, to ensure that companies are able to stand their ground successfully in global competition.


On the one hand, our programme is based on the functions of marketing, market research, service management and communication; on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of application areas is constantly being updated and is intended to provide students with well-founded access to specific markets.

Besides the application areas and the compulsory subjects, core studies consist of independent electives and a Master’s thesis, and are supplemented by Contextual Studies (particularly in sociology, psychology, communication and languages).

Career perspectives

Soundly acquired knowledge and new combinable skills (analytical and conceptual skills, instrumental knowledge) and the practised basic approach (market orientation and responsible action in practice) are an indispensable necessity for success in the world of work that is changing ever more rapidly.

Future developments for professional profiles in marketing will be:

• the increasing significance of digital competencies;

• analytical competencies, such as advanced analytics;

• “contentual” competencies, such as storytelling;

• the ability to think and work in a solution-oriented manner;

• involvement in transformation processes (in cooperation with other departments, introducing the customers’ viewpoint);

• marketing-strategic support – working out concepts and positionings for (business model) innovations;

• managerial assessment of innovative marketing approaches and evaluation of their contribution towards corporate success.

Studying internationally

The HSG enables students to spend exchange semesters at approx. 200 partner universities. In addition, you can apply for the CEMS MIM or a DM2 double degree programme.


The programme is offered in German and in English.

Visit the M.A. HSG in Marketing Management page on the University of St Gallen website for more details!






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