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The Master’s programme in Marketing Management (MiMM) trains students who are interested in customers and design to become reflective, competent and entrepreneurial personalities. The programme focuses on customers. With an extensive and academically well-founded education in the fields of consumer behaviour and market research, students learn how to run a company in a customer-oriented manner, on the one hand, and how to satisfy customer requirements, on the other hand, to ensure that companies are able to stand their ground successfully in global competition.
On the one hand, our programme is based on the functions of marketing, market research, service management and communication; on the other hand, it provides students with an insight into a great number of up-to-date
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See university website: admissions.unisg.ch
CHF 3329 for matriculated foreign students in a regular semester
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“In the MiMM, we’re able to translate the theories we’ve learnt directly into practice. I very much appreciate close cooperation with the business partners. To wind down, I enjoy convivial evenings with my great fellow students in our shared flat.”
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