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The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.

You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

Core Modules

You will take the following core modules:

  • Luxury Brands: Retail, Digital and Marketing
  • Luxury Brand Management
  • Intellectual Property, Trademarks and Brands
  • Dissertation

Option Modules

Students can make up the remaining credits with the modules below:

  • Consumer Behaviour
  • Psychology of Marketing and Advertising
  • Marketing Strategy
  • Project Management
  • Tourism in Asia
  • Cultural and Creative Tourism
  • Culture, Tourism and Regeneration
  • Museums and Galleries as Creative Entrepreneurs
  • Museums and Galleries as Creative Entrepreneurs – Communicating Culture
  • Interpretation, Education and Communication in the Art Museum
  • Entrepreneurial Modelling

Download the programme specification, for the 2019-20 intake. If you would like an earlier version of the programme specification, please contact the Quality Office.

Please note that due to staff research commitments not all of these modules may be available every year.

Skills

This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.

Careers

This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field. 

This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.


Visit the Luxury Brand Management - MA page on the Goldsmiths, University of London website for more details!

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