The luxury industry has evolved rapidly over the last decade, with brands expanding and consolidating into mature and fast-developing markets. Successful professionals in this field demonstrate the ability to operate in a highly competitive global context. An innovative and creative approach with a strong cultural perspective is also key.
The MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry. It combines academic study with the practicalities of management, with a focus on delivering an exceptional experience for consumers and gaining a global competitive advantage.
Studying in the heart of London, one of the world’s capitals for the luxury industry, you will develop the skills needed to manage leading brands in a highly competitive environment, combining knowledge with an innovative approach and a strong cultural perspective.
The programme is taught by highly qualified academics and experienced industry professionals, and focuses exclusively on luxury, branding and management across the full value chain.
Read about a current MA Luxury Brand Management student's thoughts on contemporary luxury and how this programme is preparing her for a career in the industry here.
Why should I choose this programme?
The luxury industry has doubled in size over the past 10 years, reflecting an increasingly global presence. Traditionally a sector associated with Europe, luxury brands are expanding into the markets of the fast-developing BRIC economies.
You will enjoy a high level of teaching contact and support from lecturers who offer a breadth of expertise and experience across a variety of luxury sectors. You will also benefit from lectures by guest speakers and visits to companies managing luxury brands. High profile speakers in 2016 have included Helen David, Harrods Fashion Director, Matthew Zorpas from The Gentleman Blogger and Valerie Kaminov, CEO of Miller Harris Perfumes.
Through taught classes, hands-on projects and contact with industry experts, you will develop the knowledge, insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands.
The programme is kept current by the research, business practice and networks of academic staff, who incorporate the latest industry thinking into teaching and learning. You will be able to apply the knowledge and skills you develop on the programme through a final project – either an academic dissertation, live business project or start-up project.
This degree is recognised by the Chartered Management Institute (CMI), providing you with access to CMI resources during your studies, and enabling you to gain CMI membership upon degree completion.
Key skills, aims and objectives
Through taught classes, projects and contact with industry experts you will develop the knowledge, insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands.
This programme has been designed to equip you with the knowledge, confidence and skills to pursue management roles in international luxury brand management, marketing, communications and retailing.
MA Luxury Brand Management alumni are working in a range of roles in advertising, PR, brand management, and marketing, in prestigious companies throughout the industry. Many have also started their own companies. Some of the companies our alumni are working at include:
•Anthony & Cie •Ava Mirabelle •Baume et Mercier •Bell Pottinger Private •Condé Nast, Vogue Magazine •Devika Dass •Estée Lauder •Guerlain •Hermès •Krystal by MS Design •Lakme Lever •Lioness Jewellery •L'Oréal •Lifestyle Estates International Corporation •Maybourne Hotel Group •CMI membership provides access to a wealth of resources that foster employability, including Continued Professional Development (CPD) and access to dedicated job postings.
How to apply
Applying to study at RUL is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.
•Copies of academic transcripts and certificates of all academic study undertaken after secondary school •One letter of academic reference •A copy of your CV/resumé showing your work experience if applicable. •A 300 to 500-word personal statement in support of your application, outlining your reasons for applying to your chosen programme and how you feel you will benefit from the course of study •A copy of your passport photograph (ID) page •One recent passport-sized, colour photograph, jpeg format (this must be emailed to us at [email protected]) •If not a native English speaker, proof of your English proficiency
Please note: most candidates will be assessed for admission on the basis of their submitted application materials. However, RUL reserves the right to invite candidates for interview and to reject those who decline to attend.
Step 2 Making an offer
We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.
If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, we will make you a conditional offer.
You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.
Step 3 Accepting the offer
If you wish to accept the offer you must:
•Confirm your acceptance via email/post/telephone/in person •Pay the registration fee (non-refundable) •Pay the non-EU advance tuition fee deposit, if applicable (non-refundable) •Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.
On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: http://www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).