This MA in Luxury Brand Management gives you the tools to gain an understanding of the luxury brand industry through the unique combination of teaching and industrial contact. You will gain an understanding of markets and customers, business and management, globalisation, media distribution, circulation, and consumption and communication systems.
The course offers a postgraduate experience that is specialised in the concept, management, marketing and strategic positioning of luxury brands and the dynamics of the global luxury brand sector. It uniquely combines teaching and research from staff who possess industrial contact within the luxury brand industries exposing you to numerous industry professionals.
You will study a variety of conceptual, theoretical, applied, and industry-facing modules that will provide you with the tools and knowledge to work with luxury brands. Building upon your undergraduate experiences and education, this course will position you towards specific areas, from brand management to marketing and brand communication.
The MA in Luxury Branding Management offers you knowledge, experiential and a practical skillset that will position you strongly towards the luxury brand, marketing and managerial industries, allowing you to select a career path that really suits you.
The industry-facing nature of the course maximises your employability. It enables you to deepen your undergraduate knowledge and skills with enhanced and specialist knowledge of managerial approaches to marketing and advertising with a focus upon the luxury brand sector.