Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. To understand these complex relationships, you will gather and analyse customer and market data, to understand who the customers are, why they buy, and appreciate the value of brands and brand strategy.
Luxury Brand Management equip you to analyse new, sub-brands and established brands; and at a more strategic level, analyse issues around brand loyalty, equity and value.
Luxury Brand Management requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement/participation and affinity-enabling services.
The course will take you through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’ in terms of meaningful interactions and diversified services with customers/markets.
Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking and how it relates to luxury brand management.
- Unit 1: Cultural and Contextual Design Studies - Unit 2: Practical Application of Design Thinking in Luxury Brand Management - Unit 3: Managing Design in a Global Society and Economy
Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry oriented professional practice.
- Unit 4: Professional Practice in Management and Consulting - Unit 5: Strategic Design and Innovation - Unit 6: Studio Practice
Stage Three: evaluating and advancing existing knowledge
- Unit 7: Major Project.
- To enable the development of high value services and luxury brands. - To develop an understanding of personalised multi-platform experiences and interactions which can add value to, and build a brand on a global scale.
Programme Aims for the Master of Design
The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:
- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.
- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.
- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.
- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.
- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.
The Professor Robin Baker Scholarship is a merit-based award which is open to applicants to Ravensbourne’s postgraduate programmes.Professor Robin Baker was director of Ravensbourne from 1994 to 2015. In that time, he developed Ravensbourne’s pioneering strategic emphasis on the creative use of digital technology. Professor Baker‘s vision led to our relocation to our current building and transformation of Ravensbourne into the cutting edge and innovative specialist higher education institution we are today.The purpose of the Professor Robin Baker Scholarship is to: - Encourage national and international applicants for Ravensbourne’s postgraduate courses with the greatest academic potential and creative talent - Encourage excellent postgraduate work which demonstrates innovation and creativity in the use of technology - To provide access to Ravensbourne’s innovative postgraduate courses to those who might otherwise find it financially challengingNormally, Ravensbourne will award either one full fee scholarship (up to £9000) or two part-time/half full time fee scholarships (up to £4500) annually depending on the range and calibre of applicants.- SelectionApplications for the scholarship will be evaluated and ranked by a selection panel consisting of: - Head of Student Services (Chair) - Two members of the postgraduate academic staff - Head of International DevelopmentRanking will be on the basis of the evidence provided of the applicants’: - Previous, and current academic or professional performance and future potential. - Creativity and innovation in the application of technology - Benefit to be derived from the course and ScholarshipAward of scholarship: The successful applicant will be informed on 31 May 2016.
Value of Scholarship(s)
Up to £9000 (Full-time); up to £4500 (Part-time)
To be considered for the scholarship an applicant must be: A Home or EU student who has applied for a place and been accepted on a full-time or part-time postgraduate course at Ravensboune between the 1 October and 1 June immediately prior to entry. Or, An international student who has applied for a place and been accepted on a full-time postgraduate course at Ravensbourne between the 1 October and 1 June immediately prior to entry. Applicants should have confirmed acceptance of their place on the course in advance of applying for the scholarship or provide clear evidence of their intent to do so.
Eligible candidates seeking consideration for the scholarship must submit an application via email to Student Services by Friday 29th April 2016.The application should take the form of a personal statement of no more than 300 words together with any additional evidence they may wish to supply (e.g. CVs, images, videos, hyperlinks, examples of creative work or academic references).This statement should supplement rather than replicate the personal statement submitted during the application process for the course. It should set out:- Further detail about the nature of their anticipated research during the course and its creativity, originality and innovativeness in terms of the application of technology. - Further detail about how the applicant will benefit from the course and the additional support the applicant would gain from scholarship.Any additional information that the applicant believes would assist the selection panel in evaluating their application.
Students beginning a postgraduate course at Ravensbourne are encouraged to apply for a postgraduate scholarship. Applications are welcome from Home & EU students. Qualifying students will need to have been offered and accepted, a place to study a postgraduate course at Ravensbourne.If you have been successful in obtaining a scholarship, Ravensbourne will communicate this to you. There are ten postgraduate (Home/EU) scholarships available worth £1,000 each, paid in two instalments of £500. Please note all applications must be emailed to [email protected] by Friday 29 April 2016. Final decisions will be communicated to the candidates via email on 31 May 2016.
Value of Scholarship(s)
See the website
Students should download and complete an application form and supporting statement demonstrating how this scholarship will positively contribute to their postgraduate progression.
This scholarship is aimed at promoting postgraduate studies to students with the ability to make an exceptional contribution at Masters level. We invite applications from students with an outstanding portfolio, academic merit and dedication for high quality study in their chosen discipline area. We look for the articulation of how this scholarship will contribute to the applicant’s long-term career aims.There are three scholarships available worth £1,500 each, paid in two instalments.
Value of Scholarship(s)
International students who: - require a Tier 4 visa to study in the UK - have received and accepted an offer at Ravensbourne - have a UK bank account.
Students should download and complete an application form demonstrating how this scholarship will positively contribute to their postgraduate progression. Alll applications must contain links to an online portfolio or CD-ROM / DVD, submitted separately. For more information, please contact Student Services.All applications must be emailed to [email protected] by Friday 29 April 2016. Final decisions will be communicated to the candidates via email on 31 May 2016.
Ravensbourne is very grateful to The Stationers' Company for this generous bursary support of postgraduate students. There are three awards available worth £3,000 each.
Value of Scholarship(s)
Applications are welcome from students resident in the UK who have been accepted to study a postgraduate programme focussed on the content and communications industries E.G. MA/MSc Interactive Digital Media. Please be advised that only students classified as, and, paying UK tuition fees will be considered.
For more details of the criteria, application form and important dates, please visit the Stationer's Website. Application forms must be submitted to [email protected] by Friday, 27th May 2016. Ravensbourne panel of tutors will send its shortlisted applications by 6 June 2016. Final decisions will be communicated to the candidates in mid-July.
Over 1,800 dynamic future leaders from all over the world, and from all professional backgrounds, have arrived in the UK to start a life-changing year studying and discovering the UK as a Chevening Scholar. This time next year, this really could be you, and the first step to being awarded a prestigious Chevening Scholarship is to apply.What are Chevening Scholarships?: Chevening Scholarships are the UK government’s global scholarship programme, funded by the Foreign and Commonwealth Office (FCO) and partner organisations.Available in over 160 countries and territories, the scholarships are awarded to outstanding emerging leaders to pursue one-year Master’s degrees in any subject and at any UK university.Chevening Scholars have ambition and leadership potential, a strong academic background, and an excellent record of rising to prominent positions in their countries.There are over 44,000 Chevening Alumni around the world, together forming an influential and highly regarded global network.
Value of Scholarship(s)
Chevening Scholarships are for talented people who have been identified as potential leaders across a wide range of fields, including politics, business, the media, civil society, religion, and academia.Applicants should be high calibre graduates with the personal, intellectual and interpersonal qualities necessary for leadership.
Students should complete the on line appllcation form on the Chevening Website.
First or upper second class honours degree (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area. With an undergraduate degree course without experience or professional practice you must demonstrate a good knowledge of your chosen subject area. In order to be eligible for a course, you will need to be a competent speaker and writer of English. This also applies if you are from the European Union, or a country outside the EU. You will need a level of IELTS 6.5, with a minimum of 6.0 in each section.
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