Our MSc International Tourism Marketing programme trains you in the necessary practical and analytical skills required to pursue a career in the public and private tourism sectors.
The programme modules explore established concepts and systems underlying marketing processes, as well as current specialist issues in tourism and marketing in the digital age.
Specifically, you will learn a range of skills relevant to the tourism marketing sector, including: how to study customers and the environment in which tourism marketing is conducted; how to communicate effectively with other departments within organisations; and how to formulate plans that are appropriate for specific tourism products.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The programme is designed to provide students with the essentials of a sound underpinning in tourism marketing. The programme takes an international perspective and an integrated approach.
It provides students with opportunities to be at the forefront of the latest tourism marketing thinking and practice. It aims to develop students’ relevant skills to study customers and the environment in which tourism marketing is conducted, to communicate effectively with the other departments within organisations and to formulate plans that are appropriate for specific tourism products.
The programme provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.
Knowledge and understanding
Students will be able to demonstrate:
Intellectual / cognitive skills
Students will learn the ability to:
Professional practical skills
Students will be able to:
Key / transferable skills
Students will learn:
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Visit the International Tourism Marketing MSc page on the University of Surrey website for more details!