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Course content

Summary

This master's programme has been designed to meet the needs of those who aspire to management in tourism. It is aimed to help you develop a detailed knowledge and understanding of tourism and of the tourist industry. It is designed to give you the associated management skills and abilities necessary for management in the world’s largest and fastest growing industry to meet the needs of an ever more sophisticated international traveller.

About

The MSc in International Tourism Management is intended for those with a passion for the wider tourism industry. It is designed for tourism managers and those who would see their career in tourism. The International Tourism Industry is one of the world’s major growth areas. The industry is vast and covers a diverse range of activities from Tourism Planning and Development at local and national level, creating and marketing tourist packages and the operation hotels and restaurants. The qualification is recognised worldwide for International Employment.

The course examines tourism management from the point of view of both the commercial private sector business and the public non-business perspective (tourism products and experiences), and is underpinned by understanding key principles of tourism. It will equip you for working at the level of individual enterprises, across the different sectors of the tourism industry, including its public sector in tourism development and promotion to managers within tour operations and destination management. The programme is vocationally relevant and academically challenging, this course is for current employees seeking to up-skill and move into management positions across the tourism sector, as well as providing graduates with all the competencies and qualities needed for employment and career growth as tourism managers.

Attendance

Commencing in early September, the course starts with an induction period of three days duration. As a full time student you will complete the master’s degree in three semesters / one calendar year. Part-time students will complete a maximum of two modules per semester and it will take six semesters 2 to 2½ years.

A key strength of the MSc is that it is modular in structure and delivered in blended learning mode, with all modules being taught in 3 day intensive blocks.

Our novel delivery is designed to fit around your home and work life as a mature student. We recognise that being able to schedule study around your life-needs is of vital importance for academic success. Accordingly we have designed our master’s programmes to be delivered in compact and intensive three day immersive learning experiences.

The block delivered modules are supported with online discussion groups and three half day learning sets (tutorial learning support) per module. These days are set to meet with your tutors and student groups to develop your assessed work.

Semester three includes the three day learning block on research methods followed by a series of support meetings with your dissertation or business project supervisor between June and September.

The calendar of scheduled teaching blocks and learning sets is available to you prior to commencement on the programme.

Professional recognition

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Career options

This qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The tourism industry is composed of a diverse range of sectors and employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.


Visit the International Tourism Management - MSc page on the Ulster University website for more details!

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