International Strategic Marketing - MSc

University of Glasgow Adam Smith Business School

Programme informationFind out more

Apply now for postgraduate study at the Adam Smith Business School, University of Glasgow

Find out more
Full time September MSc 1 year full-time

About the course

International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.

Why this programme

You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.

You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.

You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.

You will

Read more about this course

Entry Requirements

Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree and:

at least 25% of credits in marketing, management or economics with at least 5% in marketing OR;
at least 25% of credits in marketing, management or economics and at least a year of marketing professional experience OR;
at least two years of marketing professional experience.

Only applications that meet or exceed our stated entry requirements will go forward for consideration.

Course Content

Search Suggestions

Search Suggestions

Based on your current searches we recommend the following search filters.

Course Suggestions

Course Suggestions

Based on our current search criteria we thought you might be interested in these.

International Marketing (MSc)
Sheffield Hallam University

Strategic Marketing (MSc)
Cranfield University

International Marketing Management - MSc
University of Leeds