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  International Strategic Marketing - MSc


University of Glasgow    Adam Smith Business School

Full time September MSc 1 year full-time
Business & Management (5)

FindAMasters summary

The MSc in International Strategic Marketing at the University of Glasgow is a comprehensive programme that equips students with the knowledge and skills needed to excel in the global marketing arena. This programme offers a detailed understanding of contemporary marketing principles, techniques, and trends from an international perspective. With a strong focus on critical analysis and strategic thinking, students will learn how to evaluate market opportunities and make informed decisions. The programme structure includes a combination of core and optional courses, a dissertation, and opportunities for in-company projects and consultancy work. Graduates of this programme have excellent career prospects in various marketing roles worldwide. To be eligible, applicants should have a 2:1 degree or non-UK equivalent in business, management, marketing, or a relevant social science degree, with a minimum of 25% undergraduate credits in marketing or management, or at least 2 years of work experience in marketing or sales.

About the course

International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and

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Entry Requirements

2:1 degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree.

Your degree must contain at least 25% of undergraduate credits in marketing or management, or you will have at least 2 years work experience in marketing or sales.

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