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International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.
You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.
You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.
You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.
Read more about this course
Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree and:
at least 25% of credits in marketing, management or economics with at least 5% in marketing OR;
at least 25% of credits in marketing, management or economics and at least a year of marketing professional experience OR;
at least two years of marketing professional experience.
Only applications that meet or exceed our stated entry requirements will go forward for consideration.
The University of Glasgow is one of the UK’s oldest and most prestigious seats of learning, and is the fourth oldest university in the English speaking world. Established in 1451, the University of Glasgow is recognised internationally for its ground-breaking work and has inspired thinkers from eminent scientist Lord Kelvin to the father of economics Adam Smith.Read more
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