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International Strategic Marketing - MSc

University of Glasgow Adam Smith Business School

Full time September MSc

About the course

International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.

Why this programme

  • You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.
  • You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.
  • You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.
  • You will

Read more about this course

Entry Requirements

Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree and:

at least 25% of credits in marketing, management or economics with at least 5% in marketing OR;
at least 25% of credits in marketing, management or economics and at least a year of marketing professional experience OR;
at least two years of marketing professional experience.

Only applications that meet or exceed our stated entry requirements will go forward for consideration.

Where is University of Glasgow

Course Content

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