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International Retail Marketing - MSc

Course Description

This programme benefits from Surrey Business School’s expertise in retail – we have offered programmes in the subject since 1989 – and reflects the demand for highly qualified managers in a rapidly internationalising sector.

Practical at heart and theory driven throughout, we will provide opportunities for you to engage with real-world business problems throughout your programme.


The MSc International Retail Marketing programme is designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the fast changing international business environment. The programme will also deepen your knowledge of business management more generally.

The student experience on this programme combines interactive lecture classes with seminars delivered to smaller groups. This includes the opportunity to exchange ideas and experiences with students from other programmes across Surrey Business School.

The competitive significance of advanced retail marketing practices is increasingly acknowledged, making this programme highly relevant for future managers in retail and related professional services.


This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Retail Services Marketing
-Relationship Marketing
-Retail Buying and Merchandising
-Consumer Behaviour
-International Retailing
-Digital Marketing & Social Media
-Consumer Behaviour
-International Retailing
-International Trade
-Introduction to Marketing Analytics


The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to-date, as well as relevant to the needs of existing and future managers, executives and other professionals in international retail marketing.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to the retail sector and draws upon a range of cognate areas of study to explain and analyse this sector. It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components.

The programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching. The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.


Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to retail marketing
-A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business or service sector education
-An understanding of the research process.

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to management in the retail sector
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches

Key / transferable skills
-Students will have a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.


We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.


Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).

Visit the International Retail Marketing - MSc page on the University of Surrey website for more details!

(Student Profile)

Nick Carroll

What attracted you to choose the University of Surrey?

I was initially attracted to the University of Surrey because of the renowned reputation of Surrey Business School, and its lecturers, in the field of retail research. I also happened to live in Guildford at the time and having a world-class university of my doorstep meant I didn’t think of anywhere else!

What is your strongest memory of your time at Surrey – what do you picture first when you think of being here?

My strongest memories are from discussions had with both my classmates and lecturers, both inside of lectures and outside. The broad diversity of nationalities and the international scope of the course meant I learnt just as much through talking with my peers as I did through my own studying.

What were the best things about your course?

The best thing about my course, MSc International Retail Marketing, was that it did truly give you a holistic view of the retail market, from store operations, to marketing, to logistics and a host of other areas. This was really important in my career, as having a broad understanding of all the moving parts of the retail market is essential, even if you are looking to specialise in a particular area.

What are your top tips for students aspiring to work in your profession?

It might sound obvious, but to work in market research you must first love research! A big part of being a successful market researcher and analyst is both understanding what is currently happening in the market but also what is likely to happen in five or ten years from now. To do this you must be comfortable being an authoritative voice in the field and often challenge the perceived way of doing things by always looking forward and suggesting new ways of doing things. Keeping to deadlines and the ability to write quickly is also essential; I essentially write a dissertation a month so a love of writing is essential!


Discounts for Surrey graduates - No. of awards TBC

If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford, you could be eligible for a ten per cent discount on our taught postgraduate Masters programme fees. This scheme is for applicable to Postgraduate Taught entry students only and is reviewed annually.Students who graduated in 2013 are eligible, as well as alumni from previous years, on receipt of evidence of the award from Surrey and where we can identify that you actually studied in Guildford. Students from SII-DUFE are eligible for this scheme.Associated Institution students are not eligible. Not available to modular self-pacing students.

Value of Scholarship(s)

10% tuition fee discount


If you are a self-funded UK, EU or international student who has studied for an undergraduate degree at the University of Surrey campus in Guildford

Application Procedure

If you have any enquiries regarding this matter please contact the Student Fees and Funding Office on [email protected]

Further Information


Entry Requirements

Applicants should normally hold a Bachelors degree (a UK 2.1) or an equivalent qualification from a British or overseas university.If an applicant’s Bachelors degree is not in a subject related to the MSc, some relevant work experience would be an advantage. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.

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