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Course Content

Course content

Who is it for?

This MA is designed for aspiring professionals who recognise that the global publishing industry is changing dramatically - and who wish to equip themselves with the knowledge and skills needed by the next generation of publishers. Your first degree might be from the Humanities, the Social Sciences or the Sciences; and you might be a recent graduate or someone with work experience either in publishing or in another field.


Located in the heart of London, the global centre of this creative, dynamic industry, this MA explores how publishing is evolving in the face of digitisation.

The programme provides you with an applied understanding of how books, journals, magazines and interactive resources are conceived, developed and marketed, including the key role of authorship.

You will be encouraged to explore whether your interests lie in publishing for entertainment, education, research or information. Alongside research-led analytical assignments, you will develop a portfolio of achievements relating to the global industry which reflect the range of professional roles in contemporary publishing, including editorial, marketing, production, and both print and digital content development.


All Publishing MA students at City, University of London are strongly encouraged to apply for and complete placements, whether in London or other locations, subject to the approval of the Programme Director. Your Term 2 International Publishing Case Study project will reflect current industry practice, often developed in conjunction with an industry sponsor.

You will also be eligible to apply for the many placement opportunities that are shared with the programme, and supported to develop a practice-related Major Project that furthers your career goals.

Teaching and learning

The course content covers all types of publishing, from trade and specialist publications to novels and non-fiction, and provides a thorough grounding in the drivers of the commercial success for both print and digital products in local and global markets.

You will be taught both by research experts and publishing practitioners who share specialist expertise and up-to-date industry knowledge.

Your core modules aim to establish and develop your understanding of the contemporary industry in local and global markets, including the impact of digitisation. Your options in Term two allow you to develop more scholarly or applied interests, alongside the applied insights you gain in the compulsory International Publishing Case Studies module.


You will learn through lectures, project work, student-led projects and presentations, workshops, online learning and research, preparation of submitted work, site visits and discussions. Your final module is a substantial Major Project, which can include an approved industry project.

Visiting lecturers from the industry contribute to the programme throughout the teaching year, and in many cases directly support your project work.

A standard module consists of 20 timetabled hours in a combination of lectures, groupwork sessions and supervised project work. Each module also requires substantial study hours towards both individual and group assessments.

Core modules

All modules 15 credits unless stated otherwise

  • PBM001 Business and Marketing in Publishing
  • PBM002 Creating and Managing Intellectual Property
  • PBM003 Digitisation and Publishing
  • PBM004 Publishing History and Culture
  • PBM009 International Publishing Case Studies
  • PBM008 Major Project (60 credits)

Elective modules

  • PBM006 Developing Creative Content
  • PBM007 Innovations in Content: Curating Cultural and Commercial Value
  • PBM011 Designing Interactive Media
  • AMM421 Digital Cultures
  • INM380 Libraries and Publishing in the Information Society

Career prospects

City’s International Publishing graduates develop careers in a variety of organisations, with the majority of each class achieving a publishing role within months of graduating. The roles of a recent class show the range of possible careers in global publishing, including:

  • Trainee, Foreign Language Publishing Co, Shanghai
  • Rights Assistant, Literary Agency
  • Contracts Assistant and International Sales Representative, Academic Publishing
  • Rights Assistant, Fiction, Paris
  • Editorial Business Analyst, Condé Nast Japan
  • Marketing Assistant, Academic Publishing
  • Editor, Economics website
  • Publicist, Hachette NZ
  • Magazine Publishing, Beijing

Visit the International Publishing (MA) page on the City, University of London website for more details!






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