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Course content

This course offers a mix of practice, theory and advanced academic study. It develops the skills and techniques required to practice public relations at an international level and an understanding of the PR practitioner’s role as guardian of corporate reputation.

Overview

Public relations is a booming industry and has continued to grow year-on-year. The numbers of Public Relations Officers (PROs) now match journalists in the UK and there is a big demand for graduates who have the skills to meet the dynamic changes of this exciting and growing sector.

Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal

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