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Course content

The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations.

You will learn how media organisations are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production operations as they respond to radical change in the commercial environment.

The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of your studies. Our students have successfully completed internships at TV production companies like the BBC, technology companies like Google, as well as many other multimedia, advertising and news organisations in London. Some have successfully started their own businesses in the UK.

Whether you are planning a career in a media organisation or seeking to create your own new business start up, the MA International Media Business aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper. The course is taught alongside a suite of Masters courses in Westminster’s highly successful Centre for Creative Industries Management.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-MEDIA BUSINESS DISSERTATION
-MEDIA BUSINESS STRATEGY
-MEDIA MARKETS
-MEDIA PRODUCTION SKILLS
-MEDIA WORK EXPERIENCE

Option modules - You will take one option module in the first and one in the second semester. The following provides an overview of current option modules. At the time of publication all option modules were under review, please refer to our website for up-to-date information.

Semester one option modules
-GLOBAL MEDIA
-MEDIA OPERATIONS
-POLITICAL ANALYSIS OF COMMUNICATIONS POLICY
-STUDY SKILLS
-TECHNOLOGY AND COMMUNICATIONS POLICY

Semester two option modules - Students choose from a range of options across the school including the following:
-CHINESE MEDIA
-CORPORATE COMMUNICATIONS
-CONSUMER PR
-FASHION MARKETING AND BRAND MANAGEMENT
-FASHION PR
-PR AND NEW MEDIA
-MARKETING, CREATIVITY AND INNOVATION
-MUSIC MARKETING MANAGEMENT
-POLICIES FOR DIGITAL CONVERGENCE

Associated careers

Most graduates of the course find work in the media industries soon after graduation, some start at an entry level while others have used their knowledge and work experience to rise quickly to a more senior level. A smaller number of graduates have started their own media businesses or worked in non-media businesses.

Visit the International Media Business MA page on the University of Westminster website for more details!

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