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Course Content

Course content

The creative industries play a vital role in economic growth worldwide, accounting for some 7% of gross domestic product across Europe, over 11% in the US and up to 17-20% elsewhere. This phenomenal rate of growth provides excellent opportunities for individuals with the skills and background to take up executive roles within the sector. Bringing together three outstanding Schools at Bangor University (Business; Law; Creative Studies and Media), the International Media Management MSc provides students with the intellectual development and training to develop a senior management career in this area. Postgraduate students on this International Media Management MSc will study topics such as Strategic Management, Marketing Strategy, Finance for Managers, Organisations and People, Intellectual Property, Comparative Corporate Law, Labour Law, International Law, Research Methods and Creative Industries, and will undertake a media-focused dissertation designed to investigate and interrogate theory and practice in the creative economies locally and/or globally.

Gold and silver scholarships are available for outstanding applicants to this degree.

Modules you might take include:

Creative Industries: In this module, students will analyse the development of the creative industries globally, whilst also examining more specific case studies within this wider international context. There will be a particular emphasis on the media, and the relevant social, economic and political contexts of the main developments within these industries will also be considered.

Marketing Strategy: This module introduces students to the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.

International Strategic Management: This class introduces the language of strategy; exploring the link between strategic and operational management. It discusses strategic management as a core management process, and outlines the dangers of strategic drift; ensuring familiarity with the work of key writers and placing strategic decision making in a culturally defined, dynamic environment.

Organisations and People: This modules provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts, drawing on key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM).

Intellectual Property Law: This class equips students with an understanding of the fundamentals of intellectual property law, the definition and scope of copyright; the authorship, ownership, duration and qualification for copyright protection; and the rights of copyright owners and actions for infringement of copyright and the defences to an infringement action.

Comparative Corporate Governance: This module focuses on the law relating to corporate governance including the rights, powers and duties of directors, managers and auditors and the position of stakeholders including employees and the communities in which Companies operate. The initial focus will be on the law as developed in the UK but thereafter a comparative approach will be adopted with consideration of materials from the US, other European Union Member states, East Asia, and China.

Employment Law: This module will discuss fundamental areas of employment and labour law including the employment relationship, contracts of employment, discrimination in employment, health and safety at work, termination of employment, Trade Union recognition, and employee collective action. Thereafter the module will address issues associated with globalization, harmonization, and the facilitation of a flexible Labour market. The initial focus will be on the law as developed in the UK but thereafter a comparative approach will be adopted with consideration of materials from European Union Member states, other common law jurisdictions, and China.

Research Methods: The module equips students with an understanding and critical overview of key methodological issues associated with various types of research enquiry in the Media, Cultural and Creative Industries, in preparation for the dissertation. It addresses conceptual and practical issues in designing research projects, including constructing research questions, choosing appropriate methods, ethics, collecting and analysing data, and writing up.

Masters Dissertation: The dissertation provides students with the opportunity to work with a specialist supervisor in the production of an extended piece of writing. The work will, of necessity, go through a number of stages, and the supervisor will support the student in the effective revision of their work. As well as developing high levels skills in research and presentation, students will also develop important skills of self-management.

Visit the International Media and Management page on the Bangor University website for more details!





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