The creative industries play a vital role in economic growth worldwide, accounting for some 7% of gross domestic product across Europe, over 11% in the US and up to 17-20% elsewhere. This phenomenal rate of growth provides excellent opportunities for individuals with the skills and background to take up executive roles within the sector. Bringing together three outstanding Schools at Bangor University (Business; Law; Creative Studies and Media), the MSc International Media Management will provide you with the intellectual development and training to develop a senior management career in this area. On this degree you will study topics such as Strategic Management, Marketing Strategy, Finance for Managers, Organisations and People, Intellectual Property, Comparative Corporate Law, Labour Law, International Law, Research Methods and Creative Industries. You will also undertake a media-focused dissertation designed to investigate and interrogate theory and practice in the creative economies locally and/or globally.
Organisations and People: This modules provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
Intellectual Property Law: This module equips you with an understanding of the fundamentals of intellectual property law, the definition and scope of copyright; the authorship, ownership, duration and qualification for copyright protection; infringement of copyright and the defences to an infringement action.
Marketing Strategy: This module introduces you to the ‘fundamentals’ of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.
Creative Industries: In this module, you will analyse the development of the creative industries globally. There will be a particular emphasis on the media, and the relevant social, economic and political contexts of the main developments within these industries will also be considered.
Research Methods: This module equips you with an understanding and critical overview of key methodological issues associated with various types of research in the Media, Cultural and Creative Industries, in preparation for the dissertation.
Masters Dissertation: The dissertation provides you with the opportunity to work with a specialist supervisor in the production of an extended piece of writing. The work will, of necessity, go through a number of stages, and the supervisor will support you in the effective revision of your work. As well as developing high levels skills in research and presentation, students will also develop important skills of self-management.