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The International Master in Marketing Management – Omnichannel & Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have. This is achieved during the Master by a combination of activities that aim to build a theoretical background for participants but also enable them to apply their knowledge and skills in the real business world, with a particular focus on Italian best practices. Moreover, thanks to the unique collaboration with IBM, Nielsen and UM, students will enter into direct contact with the companies through Business Seminars, Lectures, Workshops and Business Games.
The course is entirely taught in English and has a duration of 12 months, starting in September with a foundation block of generalist
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a 3-year Bachelor's degree is the minimum requirement
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