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International Master in Marketing Management – Omnichannel & Consumer Analytics (IM4)

MIP Politecnico di Milano    School of Management

Full time September MA, MSc 1 year

About the course

The International Master in Marketing ManagementOmnichannel & Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have. This is achieved during the Master by a combination of activities that aim to build a theoretical background for participants but also enable them to apply their knowledge and skills in the real business world, with a particular focus on Italian best practices. Moreover, thanks to the unique collaboration with IBM, Nielsen and UM, students will enter into direct contact with the companies through Business Seminars, Lectures, Workshops and Business Games.

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Entry Requirements

a 3-year Bachelor's degree is the minimum requirement


€ 18.500

 Course Content

Where is MIP Politecnico di Milano



Value of Scholarship(s)



MIP Politecnico di Milano and its partner schools for each master programme offer several contributions to eligible candidates from around the world.

Application Procedure

Eligible candidates have to activate their application for the master program and pass the selections. once admitted the admissions committee will inform them on the contribution decision. Additional documents can be requested from the candidate in some cases.

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