Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in charities and government agencies. Few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all.
This course is designed to help you develop the knowledge, specialist skills and attitudes necessary for a successful career in the exciting and fast moving area of international marketing. It will also enhance your ability to think strategically about marketing management in an international context.
Northampton Integrated Learning Environment (NILE) is a dedicated online university learning space for students. Your tutors will use NILE to engage with you, and you will use NILE to access course materials, assessment information, virtual classrooms and discussion boards. Your assessed work will be submitted and graded online, so you will be able to see your grades and feedback wherever you are in the world. The system that underpins NILE is Blackboard and access to this system is through nile.northampton.ac.uk. We also have a mobile app so you can stay connected to the University of Northampton wherever you are; iNorthampton is available for Android and Apple mobile devices.
Core learning will be delivered electronically and you will be encouraged to engage with your fellow students and tutors online. Studying online will give you the flexibility to study at your convenience* without the need to travel or physically attend classes, whilst enhancing your employment opportunities. You will be supported throughout the process by our great teaching staff that are professionally qualified and have industry and academic experience to share with you.
*Modules are delivered within trimester periods so you will need to complete them in specified times.
What you will study
This programme is 30 months in duration. The academic year is split into trimesters. For a September start you will study as follows; Trimester one – September to December Trimester two – January to April Trimester three – May to July
Year One Trimester one – September to December You will study one module; Marketing: Principles and Management. Trimester two – January to April You will study one module; International Marketing Intelligence and Research. Trimester three – May to July You will study one module; The Global Marketing Context.
Year Two Trimester four – September to December You will study one module; International Marketing Strategy. Trimester five – January to April You will study two modules; Strategic Digital Marketing and Dissertation and Research Methods. You will commence work on your Dissertation. Trimester six – May to July You will study two modules; International Marketing Communications and Dissertation and Research Methods. You will continue work on your Dissertation. Trimester seven – September to December You will complete your Dissertation.