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Course content

Go further in your career in marketing management, consultancy, or media with our part-time MSc. You’ll analyse strategic marketing issues, and gain a deep understanding of the industry, from theory to practice.

You’ll analyse key issues, including marketing strategy and consumer research. Our empirical and theoretical research will provide cutting-edge insights into the latest issues facing companies around the world.

Key benefits

  • Attend classes at weekends so you can carry on working alongside your course.
  • Study in the heart of London, surrounded by innovative startups and prestigious multinational corporations.
  • Get your career off to a flying start – gain a highly regarded Chartered Institute of Marketing qualification.
  • Our teaching staff are expert researchers and industry practitioners. They’ll help you develop a thorough understanding of theory and how these ideas work in practice.


You’ll be taught by world-renowned scholars. Their expertise and experience will give you cutting-edge insights into international marketing. King’s is known around the world for the quality of our research and your course will take full advantage of our findings.

It’s a diverse course – our teaching staff come from 10 different countries and our students come from all over the world.

We’ll deliver the course through a case-studies, computer simulation, exercises, experiments, as well as traditional lectures. You’ll study core modules in key areas. You also have a choice of optional modules in a wide range of subjects including brand management and international marketing communications.

Course purpose

Whether you want a career change or you’re already in the job and looking to improve your marketing skills, we’ll help you better understand the issues facing the marketing industry.

You’ll learn the theory – but also develop the skills to put your knowledge into practice. And because this degree is all about improving your career options, you’ll have the chance to take a Chartered Institute of Marketing qualification.

Course format and assessment

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.

Extra information

Our programme provides an MBA type delivery of an MSc. Classes are provided over intensive weekends. There are approximately four weekends per term including Friday’s which includes all course content, revision classes and any required presentations.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture,, Google and IBM). 

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Visit the International Marketing (part time) - MSc page on the King’s College London website for more details!