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International Marketing Management - MSc


Coventry University Faculty of Business and Law

Full time & Part time See Course MSc 1 year full-time; 2 years part-time

About the course

In our globalised world, there is a growing demand for marketers with the skills and knowledge to conduct business in an international marketplace, capable of overcoming the challenges of marketing across countries and cultures.

This course, which is accredited by the Chartered Institute of Marketing, therefore aims to develop your critical understanding, interpretation and application of data and the implications this has on managing complex international marketing projects.

To further develop our students as professional marketers, International Marketing Management MSc is mapped to Chartered Institute of Marketing (CIM) courses. This means you can gain exemptions from certain modules of CIM qualifications, helping you to kick-start your journey into the dynamic world of marketing

Read more about this course


Entry Requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.


Course Content


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