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Course content

The International Marketing MSc degree aims to introduce and develop a contemporary perspective to the international marketplace and the key tasks involved in successful international marketing.

You will study areas such as analysis and research of the international environment, and the design and implementation of specific international marketing activities and strategies.

WHY CHOOSE THIS COURSE?

The course includes the following:
-Learn how to to interpret market data and provide a situational analysis of the market
-Acquire the skills to make recommendations for strategic developments
-Students have the option of enrolling on the internship programme providing the opportunity to undertake a workplace project on behalf of an organisation
-Focuses specifically on an international

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