Develop your practical marketing and market research skills. This is an intensive course designed to provide you with a profound understanding of marketing within its organisational and international context.
You have the opportunity to specialise in specific marketing fields and other related disciplines.
How will I study?
You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.
Assessment is through a combination of: -Coursework -Unseen exams -Essays -Poster presentations -Extended essays -A dissertation or research project
Our aim is to ensure that every student who wants to study with us is able to despite financial barriers, so that we continue to attract talented and unique individuals.
Chancellor's International Scholarship (2017) -25 scholarships of a 50% tuition fee waiver -Application deadline: 1 May 2017
ESRC 1+3 and +3 Scholarships (2017) -A number of ESRC-funded standalone PhD and PhD with Masters scholarships across the social sciences. -Application deadline: 30 January 2017
HESPAL Scholarship (Higher Education Scholarships Scheme for the Palestinian Territories) (2017) -Two full fee waivers in conjuction with maintenance support from the British Council -Application deadline: 1 January 2017
USA Friends Scholarships (2017) -A scholarship of an amount equivalent to $10,000 for nationals or residents of the USA on a one year taught Masters degree course. -Application deadline: 3 April 2017
This course is for you if you aim to work in: -Advertising, brand and product management -Digital marketing -International marketing -Marketing research or consultancy -New business development -Public relations -Research (or wish to undertake doctoral study) -Sales management