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    Huddersfield Business School Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September, January

  • Course Duration

    1 year full-time

  • Course Type

    MSc

  • Course Fees

    Please see our website for course fees: website

  • Last Updated

    19 July 2018

Course content

Whether the global economy is flourishing or not, international markets are increasingly part of any marketing strategy. Few businesses can afford to ignore international markets and competitors. This course places particular emphasis on the international dimensions of marketing; on both the need to adapt marketing strategies to international markets, and the practicalities of operating across different country markets.

You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of live case studies and an online marketing simulation. The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case

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