Whether the global economy is flourishing or not, international markets are increasingly part of any marketing strategy. Few businesses can afford to ignore international markets and competitors. This course places particular emphasis on the international dimensions of marketing; on both the need to adapt marketing strategies to international markets, and the practicalities of operating across different country markets.
You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of live case studies and an online marketing simulation. The varied marketing topics are studied in a range of ways including seminars, tutorials and lectures, case studies etc. Different modules have different teaching and assessment strategies, so some modules are based on individual work and others on a combination of individual and group work.
Throughout the course, extensive use is made of contemporary international marketing problems. As such, the focus of this course is the development of the applied international marketing leaders of tomorrow. On this international marketing route of our Marketing Master’s you will take specialist modules in International Marketing and Strategic Brand Management.
Further specialisation and an opportunity to pursue an area of marketing that interests you or which you are passionate about comes in your choice of project. You have a choice of two routes: Research Route or the Consultancy Route (subject to tutor approval).
We have a great track record of delivering marketing courses here at Huddersfield. In fact, we were the first academic institution to teach a dedicated marketing degree in the whole country. In 2017 we celebrated 50 years of delivering marketing courses at Huddersfield – a fantastic tradition of innovation and educating generations of marketing scholars and practitioners.