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Gain the knowledge and skills to develop or enter a career in marketing, particularly in international organisations on this masters course. To be successful in dynamic markets, you need the ability, knowledge and attitudes to ensure you manage effectively. This course provides you with these.

You develop your knowledge and skills in the current key areas of international marketing, including

  • the practical problem solving skills needed by companies operating in international markets
  • understanding customers and international consumer behaviour
  • cross-cultural understanding – to become an effective manager through international marketing planning
  • dynamic entrepreneurial marketing and innovation – creating and developing your own product or service and bringing it to the point of launch
  • building

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