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Course content

Gain the knowledge and skills to develop or enter a career in marketing, particularly in international organisations on this masters course. To be successful in dynamic markets, you need the ability, knowledge and attitudes to ensure you manage effectively. This course provides you with these.

You develop your knowledge and skills in the current key areas of international marketing, including

  • the practical problem solving skills needed by companies operating in international markets
  • understanding customers and international consumer behaviour
  • cross-cultural understanding – to become an effective manager through international marketing planning
  • dynamic entrepreneurial marketing and innovation – creating and developing your own product or service and bringing it to the point of launch
  • building confidence in your sales and presentation skills

As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision.

The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you.

The course reflects the professional requirements of the Chartered Institute of Marketing.

Course structure


September start – typically 12 months or 18 to 24 months with optional work experience

January start – typically 15 months


  • understanding markets
  • international consumer behaviour
  • marketing decision making
  • consultancy project
  • relationship marketing
  • entrepreneurial marketing and innovation
  • digital marketing
  • international branding
  • research methods
  • dissertation

You complete four modules for the postgraduate certificate, eight modules for the postgraduate diploma, and all ten modules for the masters.


  • coursework


This course improves your marketing career prospects, particularly with international organisations. Previous graduates have successfully gained employment in companies and organisations such as • Robert Bosch SA • Servisair • Swisscom AG • Inlecom Systems Ltd.

They are employed in positions including international marketing manager, business development manager and shipping executive in countries such as • China • India • Greece • Netherlands • United Kingdom.

Some of our graduates return home to manage family businesses.

Visit the International Marketing MSc page on the Sheffield Hallam University website for more details!




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