Gain the knowledge and skills to develop or enter a career in marketing, particularly in international organisations on this masters course. To be successful in dynamic markets, you need the ability, knowledge and attitudes to ensure you manage effectively. This course provides you with these.
You develop your knowledge and skills in the current key areas of international marketing, including
the practical problem solving skills needed by companies operating in international markets
understanding customers and international consumer behaviour
cross-cultural understanding – to become an effective manager through international marketing planning
dynamic entrepreneurial marketing and innovation – creating and developing your own product or service and bringing it to the point of launch
building confidence in your sales and presentation skills
As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision.
The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you.
September start – typically 12 months or 18 to 24 months with optional work experience
January start – typically 15 months
international consumer behaviour
marketing decision making
entrepreneurial marketing and innovation
You complete four modules for the postgraduate certificate, eight modules for the postgraduate diploma, and all ten modules for the masters.
This course improves your marketing career prospects, particularly with international organisations. Previous graduates have successfully gained employment in companies and organisations such as • Robert Bosch SA • Servisair • Swisscom AG • Inlecom Systems Ltd.
They are employed in positions including international marketing manager, business development manager and shipping executive in countries such as • China • India • Greece • Netherlands • United Kingdom.
Some of our graduates return home to manage family businesses.