Queen Margaret University, Edinburgh Featured Masters Courses
University of Portsmouth Featured Masters Courses
Full time September, January MSc 12-14 months full-time

About the course

This accredited course is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.

You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid

Read more about this course


Entry Requirements

Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.


Course Content


Search Suggestions

Search Suggestions

Based on your current searches we recommend the following search filters.