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Full time See Course MSc 1 year full time

About the course

Our International Marketing MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.

This course is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules.

What you'll learn

You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:

  • international communications
  • brand management
  • customer relationship management
  • e-marketing

Throughout the course, you will

Read more about this course

Entry Requirements

A 2:1 honours degree, or international equivalent, in any subject.

English Language Requirements:
To study this course you need to meet our Band 6 English Language Requirements.
Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills).


Fees

See Fees and Funding tab in the Programme information in our Prospectus.
Please see the university website for further information on fees for this course.

 Course Content


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