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This Master's degree in international marketing will provide you with a high-level, comprehensive and rigorous understanding of the relevance of international marketing, allowing you to develop insights into marketing decision-making in a global cultural context. With reference to research findings to provide additional insights into the subject matter, the programme enables you to link theory and practice, to identify ethical practice, and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.
International in scope the programme will appeal to those with a marketing background, and to those without who wish to embark on a career in marketing.
Read more about this course
Our standard postgraduate entry requirement for international students is a second-class honours degree (2:2 or above) from a UK university or an equivalent international qualification.
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
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Moffat Chawala first found out about Birkbeck when it was recommended to him by a friend. His employer, a university in Zambia, was sponsoring him to study abroad, and the structure of Birkbeck’s MSc Marketing, the strong research reputation of the Department of Management, its location in central London and the fact he would gain a University of London qualification meant that Birkbeck was Moffat’s first choice.
From the moment he began the Master’s programme, Moffat found that he had an excellent relationship with his classmates. He says: 'My relationship with the other students has been phenomenal from the word 'go'. We have done a lot of group projects, which gave us an opportunity to get to know each other and share experiences. The students have a multicultural background, which was very important and added another dimension to studying at Birkbeck.'
Moffat continues: 'One thing that is really key to the quality of the teaching is how informed the lecturers are. They have vast experience both in industry and in academia, which is a very good combination.
'The content of the programme is very relevant. Marketing is a very dynamic field but the content of the MSc programme is up to date with the latest things happening in industry.'
One of the key things that Moffat was hoping to gain from his time at Birkbeck was the opportunity to network with others in his field. He explains: 'Studying at Birkbeck has given an opportunity to link up with the best people from industry and academia and I’m sure the relationships I have built here will last even after my studies are completed.'
It was also important for Moffat that he would have the necessary support, and access to good quality facilities. He says: 'The facilities at Birkbeck are excellent. The library is well-stocked with relevant materials and there is 24/7 access to the computer lab. The coursework that we were given was challenging, but manageable and the lecturers were very supportive.'
After graduating Moffat will return to Zambia to teach marketing at undergraduate level. In a few years he would like to return to the UK to study for his PhD, and says that he would like to do it at Birkbeck. 'Studying at Birkbeck has changed my life,' finishes Moffat, 'It is definitely an experience I will treasure for the rest of my life.'
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