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From brand management to consumer behaviour, this course provides you with the essential skills you’ll need for a career in marketing. You’ll be taught by expert researchers and experienced practitioners. And our central London location means there’s plenty of career options when you graduate.

It’s an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up.

Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We’ll show you how to put that into practice in real industry situations.

No matter what you studied at undergraduate level, if you’ve got the drive to succeed in marketing, we want to help you make it happen.

Don’t have time to commit to full-time study? Take a look at our part-time course where you can take classes at the weekend.

Key benefits

  • Learn how to analyse, evaluate and manage market opportunities in an international context
  • Understand the theory and practice of international marketing, ready for a career in a wide variety of organisations
  • Option to gain qualifications from the Chartered Institute of Marketing


Develop all the skills you’ll need for a career in international marketing. We’ll provide crucial insights into the industry – as well as the means to apply this knowledge to real scenarios.

Through computer simulation, exercises, experiments, and lectures you’ll learn how to think strategically and make critical decisions.

You’ll explore a wide range of subjects, including international marketing, marketing theory and practice, marketing strategy and planning, and consumer behaviour. You can also develop your own specialism by choosing optional modules in areas that interest you.

Your dissertation will be the final test of your research skills. You’ll choose a subject and explore it in-depth, using all the knowledge you’ve gained throughout the course.

Course purpose

We want to equip you with everything you need to succeed in your career – whether it’s in marketing management, consultancy, or media.

You’ll come away with a thorough understanding of strategic issues in the industry.

Required Modules

You are required to take:

  • International Marketing (15 credits)
  • Marketing Theory and Practice (15 credits)
  • Consumer Behaviour (15 credits)
  • Marketing Strategy and Planning (15 credits)
  • Research in Marketing (15 credits)
  • Research Project (Dissertation) (60 credits) 

Optional Modules

You are also required to take 45 credits from a range of optional modules that may typically include:

  • International Services Marketing (15 credits)
  • Business to Business Marketing (15 credits)
  • Marketing Analytics (15 credits)
  • Digital Marketing (15 credits)
  • International Marketing Communications (15 credits)
  • Brand Management (15 credits)

Career prospects

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.

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Visit the International Marketing MSc page on the King’s College London website for more details!